Young People and Politics Essay Example | Topics and Well Written Essays - 2250 words

Young People and Politics - Essay Example With respect to the second one, the electoral numbers of young people is indicative of a comprehensive dissatisfaction that is upsetting the overall British political scenario. The level of non-voting with all qualified adults is in stable decrease for local, common as well as European legislative body voting, and there are deteriorating levels of hope normally within British political establishments, representatives and procedures (Wattenberg, 2011, p. 31). These improvements have brought a few to talk about there being a catastrophe of legality that should be met by plans to boost nationality as well as prompt a strengthened egalitarian society. The Government’s plan of legal alteration tries to deal with these concerns regarding nationality and involvement in egalitarian dealings. In a different place, the financial as well as communal research committee has set up a particular research agenda on parliamentary government and contribution to look into such issues. In additio n, the Crick Report thinks about the systems by which young people may expand a commitment with the political procedure, and recommends bringing in constitutional nationality courses into teaching at educational institutions (Buckingham, 2000, p. 42). This paper deals with these issues with respect to young people, and adds to the hypothetical perceptive of political involvement within Britain. Besides, it reviews the growth of innovative proposals planned to make the administrative structure more responsive to youth issues and additionally flexible to support youth involvement within democratic dealings. It is claimed that mutually, these will facilitate to set in the perception that young people have a chance in society in addition to a responsibility to â€Å"play as full citizens† (Henderson et al, 2010, p. 88). There is rising apprehension between government circles that young people are turning more and more detached from politics as well as the egalitarian structure. C ontemporary opinion is that this improvement â€Å"calls into question the legitimacy of the political system itself† (Fahmy, 2006, p. 21) and that it is as well causing the rise of a disappointed as well as reckless youth generation. This is exemplified by their obvious reluctance to follow the regulation, to act by the set of laws, or to provide financial support for the requirements of others. Surely, the pace of voting turnout with young people during latest elections has pursued a stable descending tendency. During the earlier nationwide voting of 2002, merely 59 percent of 18 years to 24 years olds voted in comparison with a common turnout of 82.1 percent. Recently, the second figure was 71 percent, the smallest ballot from the war, with merely 65 percent of an approximate turnout rate for 18 years to 24 years olds of 68 percent (Fahmy, 2006, p. 21). On the other hand, a number of studies have recommended that whereas young people may be less concerned in official polit ics as compared to other (elder) age groups, this sort of a growth is not necessarily predictable, and nor does it hint at a lack of concern in politics as such. Instead, a number of authors have revealed that young people are apprehensive with reference to issues that are political in nature, but that these apprehensions stay further than the limits of how politics is traditionally recognized. As a result, several studies have revealed that this faction do have a high rate of involvement in different types of charitable as well as campaigning movement - the outcomes of which were projected to attain various political as well as communal alteration - without taking into account this step as essentially political. In addition, young people

Biomedical approach Essay Example for Free

Biomedical approach Essay The Biomedical approach includes the administration of various pharmacological agents which can be utilized to treat various mental disorders. It is usually administered for short durations in combination with psychotherapy. It brings back to normal the various chemical substances that are present in the brain (neurotransmitters). When the neurotransmitter levels are normal, the effect of psychotherapy would be better. The biomedical approach can be utilized to treat various psychiatric disorders such as ADHD, OCD, depression, anxiety, etc (MINDD Foundation, 2008). The psychodynamic approach includes various theories that utilize the internal drives and forces that may be present in the individual (some of which may be unconscious), to ensure that the individual can undergo a psychological change and get to better control over several problems. It is effectively utilized in pain management. Psychodynamics is considered to be the interaction of the id, ego and the superego so as to satisfy ones needs (which play an important role in the development of the personality). The psychodynamic approach was developed by the followers of Sigmund Freud. This approach gives greater consideration to the unconscious motives that affect behavior, emotions and feelings. The behavior of adults is strongly affected by the childhood motives (Simply Psychology, 2009). The humanistic-existential approach concentrates on the motivations and the needs of the individual and is similar to the psychoanalytical theory. This therapy focuses greater on the free will of the individual rather than on obstructing human nature. This is one of the major differences that are present between humanistic-existential and psychoanalytical approach. It also tends to concentrate greater on solving the problem rather than the problem itself (University of Hawaii, 2008). Cognitive and behavior therapy (CBT) is a type of psychotherapy that involves determining and sorting out improper thoughts (that may be associated with depression), solving various problems and improving the problem-solving skills, and ensuring that people are able to engage in more enjoyable activities (that can ensure that the individual learns about potentially rewarding activities and performs them in the future) (University of Michigan, 2006). Reference Simply Psychology (2008). Psychodynamic Approach, Retrieved on May 29, 2009, from Web site: http://www. simplypsychology. pwp. blueyonder. co. uk/psychodynamic. html The MINDD Foundation (2008). The Biomedical Approach, Retrieved on May 29, 2009, from Web site: http://mindd. org/s/archives. php/48-Biomedical-Treatments. html The University of Hawaii (2008). The Biological Paradigm, Retrieved on May 29, 2009, from Web site: http://www2. hawaii. edu/~heiby/overheads_%20paradigms. html University of Michigan Depression Center (2006). Cognitive Behavioral Therapy, Retrieved on May 29, 2009, from Web site: http://www. med. umich. edu/depression/cbt. htm

Methods of Refrigeration: Literature Review

Methods of Refrigeration: Literature Review REVIEW OF LITERATURE 2.1 Introduction In study of applied thermo dynamics all the while we have been observing heat transfer from a system at higher temperature to that at lower temperature. Now in the study of refrigeration we will be observing various methods of cooling the objects and maintaining the temperature of bodies at values lower than surrounding temperature. According to American society of Heating, Refrigeration and Air-conditioning Engineers (ASHARE) â€Å"Refrigeration is the science of providing and maintaining temperature below that of the surrounding (ambient) temperature†. In the olden days around 2500 years B.C. Indians, Egyptians, etc., were producing ice by keeping water in the porous posts open to cold atmosphere during the night period. The evaporation of water in almost cool dry air accompanied with recitative heat transfer in the clear night caused the formation of ice even when the ambient temperature was above the freezing temperature. Further references are available which support the use of ice in China 1000 years BC. Nero, the emperor, was using ice for cooling beverages. Further, the East Indians were able to produce refrigeration by dissolving salt in water as early as 4th century A.D., of course, on very small scale. The use of evaporative cooling is another application of refrigeration used olden days. The cooling of water in earthen pots for drinking purpose; is the most common example where the evaporation for water through the pores of earthen pot is accompanied with cooling of water. The fore said methods of the production of cooling were not feasible for the commercial use due to very small amount of ice production. Availability of natural ice in limited regions and unavailability of good quality insulation confined the application of ice to those localities only. These all led to the development of artificial refrigeration side, a few would be presented here. Thomas Harris and John Long got the earliest British parent in 1790. Later on in 1834 Jacob Perkins developed hand operated refrigeration system using ether (volatile) as the working fluid. Ether vapor is sucked by the hand-operated compressor and then high temperature and pressure either vapor is condensed in the water cooled chamber (condenser). Liquid ether is finally throttled to the lower pressure, and thus evaporation of this liquid in chamber A lowers the temperature of water surrounding the vessel. Finally ice is formed. In this system, ether is used again and again in the cyclic process with negli gible wastage. In 1851, Dr. John Garrie of Florida, a physician obtained the first American patent of a cold air machine to produce ice in order to cure people suffering from the high fever. Instead of air or ether, sulphuric ether was used by Dr. James Harrison of Australia in 1860, the world’s first installation of refrigeration machine for brewery. The steam engine works as a power source which drives the compressor for the pressurization of sulphuric ether vapor, which is, in turn, condensed and is allowed to expand and evaporate in order to produce refrigeration. Dr. Alexander Kirk of England constructed a cold air machine is 1861 similar to that of Dr. Gorrie. The air was compressed by a reciprocating compressor driven by a steam engine running on coal. His actual machine consumed about 1 kg of coal to produce 4 kg of ice (approximately). In the 19th century, there was tremendous development of refrigeration systems to replace natural ice by artificial ice producing machines. Unfortunately steam engine, a very low speed power developing source, was used to drive the compressor, rendering very poor performance of the refrigeration system. Some Recent Advancements of in Refrigeration In the beginning of 20th century, large sized refrigeration machines were under progress. By 1904 about 450 ton cooling system for air conditioning the New York Stock Exchange was installed. In Germany people used air conditioning in theatre for comfort purposes. In around 1911 the compressor speed was raised between 100 to 300 rpm. The first two-stage modem compressor was brought under use in 1915. During the civil war there was an acute shortage of the supply of natural ice from the north. Hence, Ferdinand Care of the USA developed vapour-absorption refrigeration system ammonia as a refrigerant and water as a absorbent. The system consists of an evaporator, an absorber, a pump, a generator, a condenser and an expansion device. The evaporated vapor is absorbed by the weak ammonia-water mixture in the absorber yielding strong aqua ammonia. The pump delivers this strong solution into the generator where heat transfer from a burner separates ammonia vapor and the weak ammonia water returns to the absorber. On the other hand the ammonia vapor condenses in the condenser before being throttled. The throttled ammonia liquid enters the evaporator resulting in completion of the cyclic process. In the beginning of two decades of the twentieth century, the development in refrigeration system was confined to refinement in cold air machines and vapor compression thermoelectric, pulse tube refrigeration systems, etc. The developments are vortex tube, steam-jet refrigeration system, availability of materials of specific properties for thermoelectric materials. The possible use of waste heat or solar energy in case of vapor-absorption and thermoelectric systems has led to development of several commercial units these days especially due to the like hood of future energy crisis, the world is going to face. A condenser is a heat exchanger is which de-superheating of high temperature vapor changes the phase from vapor to liquid and sub cooling of condensate occurs. The condenser is an important device used in the high pressure side of a refrigeration system. Its function is to remove heat of hot vapor refrigerant discharged from the compressor. The hot vapor refrigerant consists of the heat absorbed by the evaporator and the heat of compression added by the mechanical energy of the compressor motor. The heat from the hot vapor refrigerant in a condenser is removed first by transferring it to the walls of the condenser tubes and then from the tubes to the condensing or cooling medium. The cooling medium may be air or water or a combination of the two. An air cooled condenser is one in which the removal of heat is done by air. It consists of steel or copper tubing through which the refrigerant flows. The size of tube usually ranges from 6mm to 18mm outside diameter, depending upon the size of the condenser. Generally copper tubes are used because of its excellent heat transfer ability. The condensers with steel tubes are used in ammonia refrigerating systems. Majority of the domestic refrigerators uses the natural convection air cooled condenser. The present work refrigerator uses the natural convection air cooled condenser. In natural convection air cooled condenser, the heat transfer from the condenser coils to the air is by natural convection. As the air comes in contact with the warm condenser tubes, it absorbs heat from the refrigerant and thus the temperature of air increases. The warm air being lighter, rises up and cold air from below rises to take away the heat from the condenser. This cycle continues in natural convection air cooled condensers. This work is an experimental approach to increase the heat to be rejected in the condenser as well as increase the performance of the system. If the condenser is having more fins spacing then the number of fins avail able at the condenser are less. Due to this surface area decreases. Therefore less heat transfer occurs. On the other hand if the condenser is having less fins spacing then the number of fins available at the Condensers are more. Therefore more heat rejection takes place in the condenser. Because of more heat rejection sub cooling occurs at the exit of the condenser which in turn increases the performance of the system. Decreasing energy consumption and increasing efficiency is one of the most important points in our era. Becoming a matter of primary importance in air conditioning, industrial and commercial cooling applications, supermarket cooling, blast freezing and process cooling applications, energy efficiency affects design of chillers (and its equipment such as condensers, compressors etc.) and urges manufacturers to develop high performance, energy-efficient, environment friendly, economic, and long life products. Becoming a matter of primary importance in air conditioning, industrial cooling, supermarket cooling, commercial cooling, blast freezing and process cooling applications, etc., energy efficiency affects the design of chillers that account for a significant ratio of the energy consumption in plants. Legal legislations that for the short run limit, and in the long run prohibit the use of fluids of high global warming potential, that are detrimental to the ozone layer are also influential on designs. Since air cooled condensers are among the essential components of cooling groups, efforts to improve their energy efficiency are made incessantly, the related national and international standards are upgraded and limitations on their energy consumptions are always increasing. Our statement will convey –in the light of the latest applicable standards- detailed and comparative information on applications aimed at improving the energy efficiency in air cooled condensers, highlighting the importance of energy efficiency in cooling installations. 2.2 The effect of condensation temperature on capacity The condensation temperature of the refrigerant is considered to be 6 °C – 20 °C above air inlet temperature for general purposes. The condensation temperature varies according to the ambient temperature in which the system will operate. This said, the condensation temperature for applications is commonly taken as 30-60 °C. Factors taken into consideration for determining the condensation temperature Ambient temperature, Thermo physical properties of the refrigerant, Properties of the selected compressor and The dimensions of the condenser. While providing the nominal condenser capacity in condensers as per the Euro vent Standard, the air inlet temperature and condensation temperature are taken as 25 °C and 40 °C respectively. In other words, T = 15  °C. A low value should be selected for the temperature differential T, in places of high ambient temperature. For instance, while designing for the conditions of Antalya the T value should be selected within the range of 7 ° 10 ° C. For systems that will operate in outdoor environments in conditions of Turkey, the temperature differential should be lowered as one goes from the north to the south and selections should be made accordingly. It must always be considered that High Compression Temperature creates a load on the compressor that reduces efficiency and shortens its useful life. It will be quite beneficial in the design for the condensation temperature to be specified as low as possible. However, in some conditions it is not possible to take a low value for the condensation temperature. For example in Middle East countries where the outdoor temperature is 50 °C-55 °C, high condenser temperature is unavoidable. The following example shows the compressor absorbed power at various condensation temperatures and the achieved cooling capacities for a semi-hermetic type HGX4/555-4 model compressor manufactured by BOCK, which uses R134A gas. The cooling gas selected for the example is R134A. As seen from the table, when the condensation temperature rises from 30 °C to 60 °C, the compressor draws 25% more power while the cooling capacity drops by 38.5%, the COP value decreases by 51% and the a unit that is 38.5% larger must be used to achieve the cooling capacity declared in the design. 2.3 Tried and True for Millennia Copper tubing has been in use by civilization for thousands of years, and it has been found present in the water lines of Ancient Egypt. Modern-day houses having copper pipes installed 70 years ago are still working well in the present day and require far less to fix and modify than alternative methods. Should you choose copper, you will have very little maintenance, whereas even stainless steel begins to rust over time, especially if it is not painted or coated. There are a great variety of uses for copper tubing. If you invest a high degree into copper, you may be able to easily reclaim your investment with high rates of return for reuse and recycling for example. Copper is a fantastic renewable resource because it is easily recycled. Beneficial Qualities of Copper Tubing Proven Longevity Comparably Lightweight Resistant to Corrosion Can Be Formed to Shape Largely Nontoxic and Non Carcinogenic 2.4 Copper Condenser Coils Condensers are one of the prominent uses of copper tubing. Changing gases into liquids occur at appropriate temperature dew point. Coppers fantastic heat transfer rates are one of the best choices for achieving this goal, exceeding other heat transfer tubing materials (such as aluminum in this case) by nearly 800% while maintaining a strong, lightweight structure. Having a higher heat transfer rate renders less total material necessary for a given space, allowing for more compact, lightweight, and simple condenser applications that minimize back pressure. CTCG builds condensers with copper tubing, aluminum tubing, and stainless steel tubing, to customer printsbut we highly recommend copper tubing for condenser applications. 2.5 All Designs Accepted for Review Whether your coil is, serpentine, coaxial, or completely customized, all designs are accepted for review. Both hard drawn and annealed, flexible copper tubing acceptable for forming and coiling. Easily outsource production runs of custom copper tubing coils or buy bulk loads of custom and non-custom length copper tubing, including level wound coils, water tubing and piping, refrigeration tubing, DWV and capillary tubing. Providing Tubing Coils for Most Industries Copper meets many industries highest standards for excellence; thus we recommend the use of copper for your applications in The Aerospace Industry, Construction Industry, Freon Recycling Industry, Medical Industry, and the AC Refrigeration Industry Most projects can be easily manufactured, including such items as gas turbines, artistic projects, diagnostic hardware, in one to four weeks (and sometimes faster). Check our present inventory to see what tube types can be serviced this month 2.6 Why Copper Copper tubing is the ideal material for many applications. Its strength, the ease with which it is fabricated and soldered, and its high conductivity to heat is invaluable in the process of building homes and industrial buildings, particularly for the refrigeration and air conditioning equipment installed. Tubing made from copper is one of the few naturally-sourced materials that are 100% recyclable, so no metal is lost in reclaiming copper from pipes no longer needed, making it a good choice for the future. Maori Trends and Paradigms: 1919 to Present Day Maori Trends and Paradigms: 1919 to Present Day Research hauora Maori trends and paradigms from 1919 to the present day Unit Standard 18414 Gilanne M. Natividad Identify the Region The TÄ maki Makaurau region stretches from the South Kaipara in the north to the southern reaches of the Manukau Harbour and covers more than 5,600 square kilometres. It is the smallest of the Te Puni KÄ kiri regions but contains the largest population of MÄ ori. Identify the Hauora Maori trends and paradigms Lung cancer Is a disease whereby, cells grow uncontrollably in the lung tissue usually beginning in the lining of the bronchi or bronchioles (small tubes in the lungs, through which air passes while breathing). As these tumours enlarge they can block off the bronchi and restrict the airflow into the lung. They commonly spread into the local lymph nodes and occasionally the chest wall. This reduces the airways capacity leading to shortness of breath and coughing. The growth may lead to metastasis, which is when the cancer spreads to other areas of the body. Smoking is the most common cause of lung cancer and is attributed to approximately 85% of cases. Lung cancer in non-smokers is attributed to a combination of genetic factors, radon gas, asbestos and air pollution, including second-hand smoke. (Cancer NZ) Cervical Cancer Is cancer of the cervix, which is the lower part of the uterus or womb. Cervical cancer develops slowly over time, usually taking many years, when abnormal cells grow on the cervix. These abnormal cells are caused by infection with high-risk types of HPV. Abnormalities in the cells of the cervix can be detected by cervical screening and removed. Each year there are around 25,000 abnormal smear test results among New Zealand women. The most important risk factor for cervical cancer is persistent HPV infection. Other factors may contribute, including: Genetics: some women are more likely to get cancer than others (family history) Smoking: tobacco is a factor in causing many types of cancer, including cervical cancer. Women who smoke are twice as likely as non-smokers to develop cervical cancer Nutrition: women with a diet low in fruits and vegetables have an increased risk Number of sexual partners: the more sexual partners a person has, the higher their risk of contracting HPV Not having regular smear tests: this increases a woman’s risk of developing cervical cancer. (Ministry of Health, 2014) Gynaecological cancers are not common cancers but they do take the lives of around 350 New Zealand women each year. Ovarian cancer causes around 190 of these deaths. For all the gynaecological cancers, like most cancers, the risk increases with age. For ovarian and endometrial (lining of the uterus) cancers the causes are not well understood. However it is known that; †¢ Women who have not had children †¢ Women who are overweight May have an increased risk for these cancers a cause of some cervical, vulval and vaginal cancers is a virus called human papilloma virus (HPV). This is a common sexually transmitted virus. Most women are infected with it at some point in their lives. For most women it will never cause any problems. However, for a few women it causes cell changes that can lead to cancer. (Gynaecological Cancers Information for all Women, 2012) Colon Cancer or Bowel Cancer Bowel cancer is named according to where it is found: for example, cancer of the colon, cancer of the rectum or colorectal cancer. This cancer occurs when the cells in some part of the bowel grow abnormally and form a lump or tumour. Most cancers are in the large bowel. Cancer in the small bowel is less common. How common is bowel cancer? The latest provisional information available from the New Zealand Cancer Registry1 recorded 2,759 new cases of colorectal cancer in 2008. It is one of the most common cancers among both men and women in New Zealand. It may occur at any age, although 90 percent of cases are found in people over the age of 50. There are different risk factors in developing Bowel Cancer: Lifestyle A diet high in fat and protein and low in fruit and vegetables Alcohol consumption Weight gain, particularly around the waist Low rates of physical activity. Family History of Bowel Cancer Rare Genetic Conditions (Bowel Cancer Matepukupuku Puku Hamuti, 2009) Identify traditional approaches to Hauora Maori Models of health The Medical Wheel (Stamler, 2003) Purpose: effectiveness of healthcare for Maori by delivering quality service. 4 themes Mental Emotional Spiritual Physical Te Pae Mahutonga (Durie, 2011) Purpose: the star constellation focuses on modern health promotion 4 stars Mauriora – cultural identity Waiora – environmental protection Toiora – healthy lifestyle Te Oronga – participation in society Te Wheke (Pere, 1984) Purpose: this is to link between the mind, spirit, human connection with the whanau and the physical world. 10 components Te whÄ nau – the family Waiora – total wellbeing for the individual and family Wairuatanga – spirituality Hinengaro – the mind Taha tinana – physical wellbeing Whanaungatanga extended family Mauri – life force in people and objects Mana ake – unique identity of individuals and family HÄ  a koro ma, a kui ma – breath of life from forbearers Whatumanawa – the open and healthy expression of emotion Te Whare Tapa Wha (Durie, 1984) Purpose: is to set foundation for a holistic approach and to reflect on a way of being 4 components Wairua spiritual Hinengaro mind Tinana body Whanau – family Utilising of Maori medicine Rongoa MÄ ori – traditional MÄ ori medicine Rongoais the MÄ ori term for medicines that are produced from native plants in New Zealand. Use of these medicines prevented many sicknesses, and provided remedies for the sick. In traditional MÄ ori healing, diagnosis involved a holistic approach that included mind, body and spirit mauri(spark or life force),wairua(spirit), andtapu(natural law).Whakapapaor genealogy was also considered. Tohunga, the medical practitioners of the MÄ ori world, passed their knowledge down through the generations, and modern MÄ ori healers still use many of the concepts and practices.(100% New Zealand, 1999) Identify issues to primary and secondary health service Discrimination The role of discrimination and racism in harming health is not new but has received increasing attention over the past 20 years. Doctors have been shown to be less likely to advocate for preventive measures for Maori patients than for non-Maori patients, and Maoris may be less likely than non-Maoris to be referred for surgical care. (Lis Ellison-Loschmann, 2006) Accessibility Access has been defined in terms of both ‘access to’ and ‘access through’ health care, the latter concept taking into account the quality of the service being provided. Health care need and health care quality have been developed into framework for measuring disparities in access to care, a framework that includes broader environmental and societal factors like racism that may affect access. There is increasing evidence that Maoris and non-Maoris differ in terms of access to both primary and secondary health care services that Maoris are less likely to be referred for surgical care and specialist services, and that, given the disparities in mortality, they receive lower than expected levels of quality hospital care than non-Maoris. One survey showed that 38% of Maori adults reported problems in obtaining necessary care in their local area, as compared with 16% of non-Maoris. Maoris were almost twice as likely as non-Maoris (34% vs 18%) to have gone without health care in the past year because of the cost of such care. This adds to previous evidence that cost is a significant barrier to Maoris’ access to health services. (Lis Ellison-Loschmann, 2006) Affordability Many of the Maori people are unemployed due to lack of qualifications for they did not have a chance to study. This results to not being able to avail the health services offered in Tamaki Makau Rau whether it is primary or secondary health services. Instead of seeking professional help from the doctors or health workers, they tend to self-medicate by buying over the counter medicines to have a relief on whatever symptoms they are experiencing. The development of Maori health services At the beginning of the 20th century, Maori leadership played a key role in advancing health promotion and disease control activities within Maori communities.This approach was to be important throughout the century, and there are many examples of both national and local Maori-led initiatives committed to advancing Maori health. These initiatives occurred outside of the mainstream services being provided at the time, which made them vulnerable to changes in government and funding availability. An opportunity for the focused development of Maori provider services emerged with the introduction of the 1991 health reforms. However, this restructuring of health and social services also led to a widening gap in inequality, as evident in such key determinants of health as income, education, employment, and housing. Moreover, the reforms had direct effects on the health of Maoris, particularly that of children. What are the differences between health services provided by Maoris and those provided by non-Maoris? Crengle identified use of Maori models of health and promotion of positive Maori development as 2 key philosophies underpinning Maori primary health care services. Maori cultural processes used as a basis for developing and delivering contemporary health services that support self-sufficiency and Maori control are crucial to the success of these provider organizations. Maori provider services have specifically identified access issues as a key factor and have used a range of strategies to address these issues, including extensive mobile services and outreach clinics (alongside a health center service base), free or low-cost health care, employment of primarily Maori staff who are more likely to have access to Maori consumers in their communities,and active inclusion of the community in the planning and delivery of services. The number of Maori health providers increased from 13 in 1993 to 240 in 2004. However, these providers continue to face a number of difficulties. For example, a lack of good primary health data, such as ethnicity data, has limited the potential of many Maori health providers, and a small Maori health work-force has been quickly absorbed into the growing number of Maori provider organizations. Also, the short contract time frames in place require extensive renegotiations each year. In addition, because Maori providers work primarily with families at high levels of need in terms of health services, increased costs are inevitable if health gains are to be achieved, and funders must take this situation into account. Similar policy initiatives have recently been adopted in Canada and Australia to improve the health of indigenous peoples; however, the contractual environments in these countries lean toward single multiyear funding contracts for comprehensive primary health care, and there is early evidence that such systems are more efficient for providers and promote better outcomes among consumers. It is too soon to assess the effects that the Maori provider organizations are having on the health status of Maoris, and these organizations should be viewed as representing one of a package of necessary long-term measures. Although the evidence that such strategies are effective is not yet available, there is certainly evidence that the reverse is true; that is, health service provision with little Maori participation results in poor Maori outcomes. (Lis Ellison-Loschmann, 2006) Government Health Policy i.e Whanau Ora It is when the family is empowered as a whole in facing the health problems instead of focusing individually with the whanau members. It encourages the family to help one another in dealing with sickness or any ailments by giving them health lectures, brochures and pamphlets with regards to the disease. Explain the research methodology Result of consultation with local iwi and/or hapu Consultation helps develop a cooperative working relationship with local Iwi and Hapu. Te reo drives tikanga and kawa for each Iwi and Hapu. It is done usually before and during the research, for the researchers to advise them of the nature of the intended study and invite their comments and/ or involvement. Ethical and cultural considerations within a hauora context As a researcher, we should secure consent first. So that the subject will be aware on what is the scope of the research and on how he or she can participate. It is also given to secure his/her rights as a subject. The researcher should also consider his client’s cultural safety by not putting into risk his client’s cultural beliefs. The researcher should also work on establishing the relationship and set rapport or also known as whakapapa-kawakia. The researcher should allow his client to do their Karakia before and after their session. Data collection and tikanga Data is collected for this unit standard by using different available resources which involves the three trends namely Lung Cancer, Gynaecological Cacer and Bowel Cancer. These are by utilizing books, journals, websites and notes from our lectures with respect to the Tikanga of the subject. It I important to observe their Tikanga for they will uphold each other’s culture and beliefs. Describe the research methodology in accordance with research ethics and tikanga Maori, ensuring you cover the following areas: Complete literature review has been already submitted. Sourcing information References: Bowel Cancer Matepukupuku Puku Hamuti. (2009) Cancer Society: Understanding Cancer, 7-10. Gynaecological Cancers Information for All Women. (2012) Cancer Society, 1-2 Ministry of Health. (2014, January 23). Retrieved January 30,2014, from Ministry of Health, http://www.health.govt.nz/your-health/condition-and-treatment/diseases-and-illnesses/cancer/cervical-cancer Te Puni Kokiri. (2012, March 6). Retrieved January 30, 2014, from Te Puni Kokiri: http://www.tpk.govt.nz/ Ministry of Health. (2010). Trends in Cancer Incidence by Ethics and Socioeconomic Group, New Zealand 1981-2004. Trends in Cancer Incidence by Ethics and Socioeconomic Group, New Zealand 1981-2004, 52-57 The American Heritage ® Dictionary of the English Language, Fourth Edition copyright  ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. The Free Dictionary. (n.d.) Retrieved January 30, 2014, from The Free Dictionary, http://www.thefreedictionary.com/auckland Procedures for recording and analysing information and presenting findings Assessment Task 2 Analyse research regarding hauora Maori trends and paradigms from 1919 to the present day The table above shows the cancer registration by tumour sites for Maori clients in year 2003-2006, Northern Region. There is a high significance rate which is 63% in Lung Cancer for Maori people. This is mainly because of the exposure to cigarette smoking and second hand smoke that the Maori people are experiencing. Next is, Colorectal Cancer with 18%, which mainly caused by not eating enough vegetables high in fibre. The diet of the Maori people has a major impact in the second leading cancer. Most of the Maori people eats meat and processed food which contributes in acquiring colorectal cancer. The next three types of cancer are under the umbrella of gynaecological cancer for women. These three has different contributing risk factors which are obesity, improper diet, number of pregnancy and genetics. It can be prevented by undergoing screening and regular check-up with their OB-Gyne. Most of the Maori women are getting pregnant with their first child at an early age which causes them to bear more children through their lifetime that may cause one of these cancers. Assessment Task 3 Present your findings and explain a present day health priority for Maori The leading five female cancer registrations were breast, colorectal, melanoma, lung and uterus in the Northern Region and nationally for the period 2003-2006, accounting for approximately 65% of all female cancers. The leading five male cancer registrations were cancers of the prostate, colorectal, melanoma, lung and non-Hodgkin’s cancer in the Northern Region and nationally for the period 2003-2006, accounting for approximately 65% of all male cancers. Uterine cancer was the second most common cancer (12%) amongst Pacific women, both nationally and in the Northern Region. Cervical cancer was among the five most common female cancers in Maori, Pacific and Asian women but not in European/Other women in the Northern Region. Nationally, cervical cancer was in the top five female cancers for Asian women only. In the early years, Maori people don’t have the enough knowledge with Cancer and they seek help with their local village doctor and instructed to take herbal medicines to relieve whatever symptoms they were experiencing that moment. And later on will be deceased due to different complications without knowing the real cause. The present day health priority for Maori is early screening for cancers. For female Maoris, they can undergo mammography for breast cancer screening, and Pap smear for cervical cancer screening. For male Maoris, they can undergo Digital Rectal Examination to check if there are any tenderness and lumps in their prostate. Early prevention is important for there are many treatments that can be used like surgical removal of lumps or undergoing radiotherapy and chemotherapy treatments. The chance of survival is high when the cancer is diagnosed at the early stage. Proper health education and having Maori representatives in public health care services is important for the Maori, for they will feel that they are safe and secured if they will speak to their co-Maori people in regards with their health concerns. The partnership of the Maori with The Crown will help the Maori people to avail the different health services offered by The Ministry of Health with respect to their culture and beliefs.

Masculine and Feminine Perspectives in Virginia Woolfs To The Lighthou

Masculine and Feminine Perspectives in To the Lighthouse      Ã‚  Ã‚   Although subjectivity and objectivity are both constantly at work in today's society, the two concepts have opposite meanings.   We can categorize subjectivity as a quality that dominates the female persona, whereas objectivity is clearly the tool of the male.   Woolf represents these two opposing views in the form of characters.   During the course of a conversation concerning the weather, Mr. Ramsay and Mr. Tansley completely sever logic from emotion and concentrate only on the facts surrounding the matter.   They believe that life can be empirically cut up into millions of facts and truths.   Mrs. Ramsay, on the other hand, believes that empirical data and personal subjectivity should be viewed together and with equal importance.   Mr. Ramsay and Mr. Tansley represent the masculine worldview concerning facts and feelings, and Mrs. Ramsay represents the feminine worldview.   In this novel, Woolf is not arguing to do away with empiricism completely, she si mply believes it should be considered along with subjectivity.   Mrs. Ramsay fights against the hopelessness that empiricism brought and seeks to weave her own worldview, hoping to win James. And because Mr. Ramsay boldly asserts that this perception of the world is "the folly of women's minds" (31), places this novel not just on a level of critiquing worldviews, but worldviews as perceived through gender.   This essay will argue that the feminine worldview, presented by Mrs. Ramsay in To the Lighthouse, is the most virtuous perception because it seeks a balance ... ...her people's feelings . . . was to her so horrible an outrage of human decency that . . . there was nothing to be said" (31-32).   Mrs. Ramsay produces the most virtuous worldview because she accepted empiricism and made room for hope and considered other people's feelings.    Works Cited and Consulted: Gilbert, Sandra M. and Gubar, Susan. No Man's Land, Volume 3,: Letters From the Front. London: Yale University Press, 1994. Latham, Jacqueline, ed. Critics on Virginia Woolf. Florida: University of Miami Press, 1970. O'Brien Schaefer, Josephine. The Three-fold Nature of Reality in the Novels of Virginia Woolf. The Hague: Mouton and Co., 1965, pp. 111-13, 118-25. Woolf, Virginia. To the Lighthouse. Introduction by D.M. Hoare, Ph.D. London: J.M. Dent and Sons Ltd., 1960

Silver linings playbook

Pat comes home after being at a mental facility into the care of his mother Dolores and his father Pat Sr. after eight months of treatment for bipolar disorder. He returns home with a hard set goal in mind. He will do whatever it takes in order to win his wife Nikki back, who currently has a restraining order against him. While visiting at a friends house Pat meets Tiffany, a recent widow and fellow neurosis sufferer. Tiffany is the key to Pat learning to move forward and away from his past, but Tiffany herself as many issues to work through.When we first meet Tittany it is clear that while sne is still troubled and broken, sne is determined to move forward in life and forgive her own mistakes. She has learned to accept herself at this point, flaws and all, even if she doesn't necessarily have a great opinion of herself. Tiffany is an extremely strong woman though. She has accepted herself and therefore refuses to apologize or make excuses for her sadness and what actions manifest fr om it. Tiffany has sunken into a deep depression following the death of her husband.The movie gave a detailed look into Tiffanys illness, and yet never outright names what can be deduced as depression. The movie alludes that there is something besides depression that plagues her. It tells of the side effect, which with Tiffany suffers the most from. The disorder instigates her sex drive to turn on and off. Just before her husbands passing this was negatively affecting her marriage. Following his death, Tiffany misguides her guilt into a self-absorbed lifestyle of promiscuity. Preceding the movie, Tiffany is fired from her Job for having ex with everyone she works with.It is shown in the movie how men still show up at her parent's front door in attempts to â€Å"get-together† with her. Her family suffers from the shame as the town garners glaring repugnance towards Tiffanys actions. We are shown the pained and humiliated looks on her parent's faces as her â€Å"suitors† come knocking at their door looking for her. Tiffany still goes about her business in a completely unabashed way which emphasizes the chronic emptiness that has been consuming her. It is when Pat witnesses what these men are there for that something s done about it.This scene depicts Pats reaction, in which he sends them away and is outraged that these men could seek to use this nice girl for their own gratification. As Tiffany eavesdrops she observes Pats high opinion of her, which is something she hasn't had for awhile and his regard for her advances her own for herself. As mentioned earlier Tiffany shows apparent symptoms of depression. Even before the death of her husband she was suffering from the DSM-IV TR symptoms of depressed mood and a decreased interest and pleasure, which had greatly affected her marriage.But it is her subsequent actions that make us seek another diagnosis. As Tiffany opens up to Pat we learn that she has a history of extreme emotional reactions, unstabl e interpersonal relationships, difficulty controlling anger, and impulsive sexual activity. These are DSM-IV criteria for Borderline Personality Disorder. Depression and Borderline Personality Disorder do work hand and hand, so the comorbidity of these disorders is not surprising. There is a scene between Pat and Tiffany where Tiffany plainly demonstrates the act of â€Å"splitting†.Splitting is also alled black and white thinking, which is when a person with Borderline Personality Disorder can only see things as an ideal or the epitome of wrong with no leeway in- between. Identity Disturbance is one of the nine criteria for Borderline Personality Disorder in the DSM-IV and is apparent in Tiffany. The way that she reacts after hearing Pats opinion of her, allows a look in to the distorted and bleak self-view that she has of herself. She becomes close to Pat and the movie depicts how she avoids any possibility that Pat could get back with his ex wife.She doesn't want to risk h im bandoning her. This frantic effort to avoid abandonment is yet another criteria for Borderline Personality Disorder. She is open with Pat about how she has been on medication and how she is in therapy, but right up to the end of the movie we are still lett witn a sense that Tittany still needs a lot ot work to get to a healthy place. Long-term Psychotherapy is generally the clearest route to take when it comes to Borderline Personality Disorder.Medications also help with these disorders by tackling comorbid depression with antidepressants, the paranoia with antianxiety edications and the use of mood stabilizers to help with impulsions and anger. It is said that the medications should be directed at the comorbid symptoms rather than at the borderline personality disorder and its own symptoms, as it is unnecessary to treat the disorder with medication on its own. So in the case of Tiffany I believe it is prudent to medicate her but have the medication be directed at her depression in hopes to stabilize her moods.I agree with the fact that she has been on medication, but I do believe that intense psychotherapy for her Borderline Personality Disorder is eeded. The movie may have ended happy but she still needs a lot of work in terms of how she processes and regulates her emotions. Dialectal Behavioral Therapy is a form of Psychotherapy that focuses in on regulation of emotions through Cognitive Behavioral techniques. The therapy combines the Cognitive Behavior Techniques which help emotions regulation and Reality Testing which focuses on distress tolerance, acceptance and mindful awareness. It is a therapy derived from Buddhist meditation.I believe that the two components of this therapy, individual and group, ill benefit Tiffany in the way of her becoming mindful of others and accepting of herself. It is the most effective form of treatment for Borderline Personality Disorder today and therefore is what I would suggest in regards to long-term therapy for Tiffa ny. The movie leaves us with open eyes toward the idiosyncrasies in people. It highlights how common mental illness is in the eccentrics of its entire cast. The movie brings awareness to mental health issues and portrays Just how frequent and wide-ranging disorders are.

010 The Conversation Professor Ramos Blog

010 The Conversation Quick Write What do you think is the difference between writing in high school and writing in college? Name(required) Email(required) Comment(required) Submit WordPress.com Sign up for wordpress.com. This is the account you need to be able to post your essays. The Conversation We have already learned two important concepts: Literacy Writing Process The third concept is the metaphor of the conversation. What we are studying now, has a long history. People have been writing and researching everything you can think of. For example, the conversation on how to speak well goes back a couple thousand years to Aristotle, Plato, and others that came before. Everything you will write about from now on, needs to be based in a conversation. A scholarly one, a scientific one, a popular one. To know what has been said before, you need to read and research. Entering the Conversation The introduction to the textbook, page 1, explains that the book relies on templates to help us do the basic moves of writing. The templates are guides that when used, help us to structure and generate our own writing. We will talk a lot about approaches to writing and how to think about writing, as well as use the templates provided, to help us practice the principles of writing. It is true, of course, that critical thinking and writing go deeper than any set of linguistic formulas, requiring that you question assumptions, develop strong claims, offer supporting reasons and evidence, consider opposing arguments, and so on. But these deeper habits of thought cannot be put into practice unless you have a language for expressing them in clear, organized ways. (TSIS) State your own ideas as a response to others. You are just entering a conversation that has been going on for thousands of years. You are not expected to know everything, but you are expected to begin to understand what others have said before and how to find it. To argue means more than just stating your own position. To argue you need to enter into a conversation with others views. Then you can try to convince others of your position or just to see your position as valid. Burkes Unending Conversation Metaphor Kenneth Burke writes: Imagine that you enter a parlor. You come late. When you arrive, others have long preceded you, and they are engaged in a heated discussion, a discussion too heated for them to pause and tell you exactly what it is about. In fact, the discussion had already begun long before any of them got there, so that no one present is qualified to retrace for you all the steps that had gone before. You listen for a while, until you decide that you have caught the tenor of the argument; then you put in your oar. Someone answers; you answer him; another comes to your defense; another aligns himself against you, to either the embarrassment or gratification of your opponent, depending upon the quality of your allys assistance. However, the discussion is interminable. The hour grows late, you must depart. And you do depart, with the discussion still vigorously in progress. Dont Blame the Eater You wrote a summary of the Zinczenko article for todays journal. Quick Write In your own words, what is the Conversation? Name(required) Email(required) Comment(required) Submit

Taming Teens essays

Taming Teens essays In the words of Thomas Jefferson "Any society that will give up a little liberty to gain security will gain neither and lose both." (Anders 1) In today's society many jurisdictions are looking toward teen curfews to help stop teen crime. The curfew generally prohibits anyone younger than the age of seventeen from being in public from 11PM until 6AM on weekdays and from midnight until 6AM on weekends. Although, teen curfews are put into effect to tame young teens, teen curfews will not reduce crime rates among teens. Historically, America's first wave of juvenile curfew laws took hold in late nineteenth century. However, it has been over the past three years that the effectiveness of teen curfews has been questioned. Many people say that teen curfew draw's precious manpower and resources away from investigations of homicides and other violent crimes that are committed by adults, not the juvenile's. In the end, they say, the police got stuck with the babysitting job of the parents. Under the curfew, if teens were found outside after curfew, police would spend up to two hours trying to locate the parents. When the police are unable to locate the parents, most kids are dropped off at home with a simple warning. Only seventeen percent (17%) of violent crimes occur during curfew hours, compared to twenty-two percent (22%) between 2PM and 6AM so a fifth of the violent juveniles commit crimes when they are supposed to be already inside or at school. (Show 1) The statistics clearly show that the curfew does not stop acts of violence or crime; it merely sets time limits to them to let society think that curfew is the answer. One-half of the students polled by the Education Department say that they have seen weapons in schools, and four out of ten students have had to put up with gangs. (Show 1) This statistic shows that even schools are not a safe havens for teens. Teen crime then, is all around us. The more that adults ...

King Lear - Comparison between Edmund and Cordelias Sisters essays

King Lear - Comparison between Edmund and Cordelia's Sisters essays In the first two scenes of Act I, the readers are introduced to two families, both with problems to deal with. King Lears two older daughters, Regan and Goneril, flatter their father with insincere speeches, while planning an evil scheme to purge their father of his remaining authority. In a rather parallel situation, Edmund forges a letter to perform an act to frame his half-brother Edgar in order to claim the inheritance. It is apparent that there are some analogies comprised of dishonesty and treachery between the Lears daughters and Edmund in these two subplots. Yet, there are slight differences in their motives. Although Edmund and the Cordelia sisters are very disloyal to their family, they are nevertheless very intelligent characters with great observation and insight into their family members. With this in mind, they are able to take control over their father. The secret discussion between Regan and Goneril reveals their cleverness and observation of King Lear. Regan is able to recognize Lears instability as the infirmity of his age (I,i,294), and his sudden impulses as his unconstant starts (I,i,301). They understand that Lear values the pride of being flattered in public. Thus they are able to receive what Cordelia doesnt. The same goes with Edmund, who can see the weaknesses in Gloucester and Edgar and describes them as A credulous father! (I,ii,176), and a brother noble, whose nature is so far from doing harms that he suspects none;(I,ii176), and like the sisters, he takes control of the situation: I see the business (I,ii,179). The level of dishonesty and insincerity in these characters is very evident in the two families. When Goneril is asked to express her love so that King Lear will give her part of his kingdom, she states her love with complete flattery: Sir, I love you more than word can wield the matter; (I,i,56), w...

Communication to Internal Publicity Essay Example | Topics and Well Written Essays - 1000 words

Communication to Internal Publicity - Essay Example According to a current Gallop Poll, 78 percent -a larger part - parents of children show their satisfaction with the quality of education their kids are getting, at the same time as only 18 percent are discontented. On the other hand, 61 percent of all Americans say they are frustrated with the level of school education in the United States nowadays. This illustrates a nine-percentage-point increase in disappointment from 2004th. Furthermore, only 20 percent of the public has kids in secondary schools (the ones who are content with the quality of education), whereas about 80 percent (the ones who are discontented) don't have any children in school. In 1994, the U.S. Census discovered that 360,000 children in this United States were receiving their education at home. In 1996, the U.S. Department of Education estimated that the quantity had almost doubled to 640,000. A research published this summer by the U.S. Government puts the number of American kids who are getting their education at home today at 850,000 (or 1.7 percent). ... Is secondary education really not working Most scientists don't agree with that. They do recognize education is not ideal, and there are some aspects in it which are to be corrected immediately. It is also possible to find a number of things secondary education is doing correctly. The proof is overpowering that teaching and training are taking place all over the United States and that American children are more educated than those from other countries (Pawlas, 2004). Contrary to this statement Business week expresses the need of fixing public education and gives statistic evidence as a proof.  

Applied Ethics Assignment Example | Topics and Well Written Essays - 250 words - 1

Applied Ethics - Assignment Example The responsibility of educators is to ensure that they have the highest standards of conducts. Social justice is facilitated when educators abide by the codes of ethics. The code of ethics that offers practical advice that would help me to make ethical decisions states is the School Ethics Act (State Of New Jersey Department Of Education, 2010). It states that public trust is a fundamental issue. Consequently, one should endeavor to enforce and uphold all rules, laws and regulations of the State Board of Education. The code provides a set of principles and values that will guide my conduct and decision making when I face with ethical issues (State Of New Jersey Department Of Education, 2010). In addition, the application of the code gives a context in which the code is considered. The situation that could have a better outcome if I had adhered to a professional code of ethics is an instance when I received a gift from a state education officer, but failed to disclose the gift to the department head (Felicio & Pieniadz, 1999). This situation led to accusations of bribery. If I had adhered to a professional code, I would have disclosed the gift to a state officer. This would help in reducing notions that the gift was a

Dr zhivago final Essay Example | Topics and Well Written Essays - 1750 words

Dr zhivago final - Essay Example Zhivago is an exciting, moving, adore tale concerning a pair of individuals caught in dreadful moments; The Great War and the Russian revolt. Majority of the individuals discover about it by the David Lean movie of the sixties; however, it remained thrilling to revisit the manuscript and look for so much new ideas there, which not at all appeared in the movie that individuals may view presently for the first instance. The film may offer people sight; however, the familiarity of television may allow people to move nearer to the core of the associations. Question 1 Scenes that were portrayed extremely well in the Film by David Lean and his team and Campiotti and his team included: One of the scenes that is well portrayed is the scene where Lara fires Komarovsky at a merrymaking; however, fails to aim him; after Komarovsky makes advances to her and sexually harasses her. Komarovsky notices that Lara has the capacity to harm him; nevertheless, he does not desire to threaten his status th rough being associated with her. He concludes to look for her a residence to live; however, he will keep distance from her. This still is the moment when Yury notices Lara and admires her but he does not inform her of his feelings. Meanwhile Tonya is ravaged by her mother’s demise. ... They manage to get a baby girl though their relationship becomes complex. Thus, Pasha decides to join the army where he mysteriously disappears while in the army and Lara decides to work as an army nurse to try and search for him. The third scene, which shows Lean’s men competence in the film, is when the Red’s men kidnap Yury and they force him to do job for them as their nurse. After two decades working for the Red’s, Yury manages to run away through Siberia. Sick and tired, he arrives at Lara’s residence because Lara does not shift from one place to another. Lara takes care of him, they continue with their love affair until when Yury receives a letter from her spouse Tonya informing him that she has conceived a baby girl, and she will move away from Russia. Yury decides to look for his family and then Lara resolves on staying with Komarovsky to escape hazard. Strelnikov fires himself to death on realizing Lara’s affair with Yury and Yury decides to go back to Moscow, to his family. The scene that Campiotti and his team performed really well is the introduction scene where they introduce Lara and Yury as young children. They are depicted as young individuals ready to embark on life. Yury is from a very affluent household and does not anticipate anything will reform. However, when the revolt emerges, it is a little somehow as what transpired following September 11th, which means life takes a new turn wholly. The reason why these scenes were performed so precisely in the film is that they exhaustively brought out the real image of the characters and the motive of the film. They are so clear and non-ambiguous and thus they send the message straight to the viewers. The reason why I would like to keep them is that they bring out the sense of

Effect of the Black Death in England on London's culture, population Essay

Effect of the Black Death in England on London's culture, population and economy between 1348 and about 1500 - Essay Example The manner in which the plague quickly spread is rather disheartening. The action of the Sicilians to close their Messina port necessitated the ships from the east to seek available port alongside the Mediterranean. As such, the plague quickly grew and spread into the nations where these plague harboring ships anchored. In this way, the plague was responsible for the demise of approximately one third’s of England’s population. In approximately four years, the plague had covered almost the entire world. This illustrates the grave situation that had been fashioned by the plague. As such, it is imperative to analyze the exact impact of this plague on England as a whole. The steady growth that had characterized England prior to the plague experienced a sudden turn. The extent of deaths that were being realized from the plague has a resounding impact on the religious, economic, social and political structures. The fact that the ships could not anchor in Messina was not enoug h grounds to explain the sporadic nature of the spread of the plague. In sourcing the answer to this question, the situation that existed in England prior to the incidence of the Black Death, has to be highlighted. The source of the plague was from the fleas that were preset in animals. This is especially the big black rats. As long as the animals were alive, the fleas stayed with their host. However, a problem arose when these animals died; and the fleas had nowhere to go. In their search for a new host, they tended to also attack humans. As such, the fact that the plague killed one third of the entire England population, it left a significantly large impact on the political, economic and religious structure of England. At the time of the plague, England had been fiercely catholic; as such it is imperative to outline the impact of the Black Plague on religion in England. The plague had its most catastrophic impact in the cities (Sloanb 45). This is based on the fact that the cities had been characterized by overcrowding. Another factor that aided in this unrestricted spread was the low standards of sanitation in the cities at the time. The relative quick period between infection and ultimate demise had a profound impact on the religious practices at the time. The period of the 14th century was a period of profound religious inclinations. England was largely catholic. As such, it was a convention that people would die with their last rights and having confessed their sins. However, this procedure could not be sustained given the vast number of deaths that were being recorded. This compelled the Pope Clement VI to give remission to all those deaths was a directly sourced from the Black Plague. This is because the clergy were unable to be at the bedside of everyone who died. The religious transformation allowed the dying to confess their sins to anyone at their bedside. So much was the need to have people at the bedside of the dying that people were also allowed to confess to women. This had previously been unacceptable in the catholic religion. However, given the nature of the situation, this had to be accepted. The reliance on the clergy hit low probabilities given the characteristic of the plague in attacking isolated populations exemplified by monasteries. It is no surprise that people thought that the plague was as a result

Analysis Paper Essay Example | Topics and Well Written Essays - 500 words

Analysis Paper - Essay Example is their belief about the universe having to go through three eras, namely, creation, the present world where good and evil are mixed and the last era is the final state where the good and evil will be separated (Robinson , par 7). In the last era, it is believed that everything will be purified and those in hell will be released. This component relates to the universal needs and concerns in that the second era which is a world where the good and bad mix is very real to our existence today. This is the era where the world is now. Most people today believe that there is still another world, which Zoroastrians identify as the third era, where the good and the evil will be separated. The concept of hell as being a place where the evil men will ultimately go is one factor why people do good. Another religion which has captured my interest is Confucianism. I am impressed with the teachings of Confucius about morality and ethics. Although it can be considered more of a philosophy, Confucianism has a huge impact on the culture, politics, education and social structure in East Asia (Tucker , par 1). The Confucian values include promoting harmony amidst change. Unlike Zoroastrianism, Confucianism does not give emphasis in the afterlife. In Zoroastrianism, the afterlife is seen in their concept about a third era where everything will be purified and the good and evil will be separated. According to Confucius, afterlife is beyond human comprehension; thus, men should live in ways which are ideal to social relations instead of living based on rewards and punishment. Unlike Zoroastrianism, Confucianism gives emphasis on the life here on earth (FindYourFate , par 5). They believe though that the spirits are immortal and that they do not die with their bodies. Confucianism’s idea of creation is that it was brought about by the interaction of the Yin and the Yang which is generated by the Tao, the Great Ultimate. This is the counterpart of the first era of

ICT Coursework Example | Topics and Well Written Essays - 2500 words

ICT - Coursework Example The system in question here is the enterprise resource system which comes in the form of three modules namely performance management, private customers’ management and corporate customers’ management. For this to happen, the study will review the situation the organization was before the change, the process of change in that given period of time. The change will be identified on different frameworks. The study also reviews the upcoming issues that arise from implementation of this system including the costs incurred, the personnel affected, and that benefits that will be reaped from such. In conclusion, the study directs the motives to favor the success of the implementation and who are involved in making such a project a success. In an effort to compete favorably in this highly intensive challenging and changing corporate and business environment, there is every need to embrace the only solution that will bring about smooth running of businesses in the course of those changes. The study as researched below clearly depicts how the introduction of ERP systems into BKK mobile oil has impacted the management ranging form performance to customers. The study is divided into three categories or parts. The first part will cover a detailed background of the company stating the origin and the products or services offered, the environment, both internal and external environment of the organization, the surrounding and the far end markets and the reasons behind the changes that led to the introduction of the system. The second part exposes the process of change and all the upcoming issues accompanying the changes, including any challenge faced. The last part focuses on the widespread of the technology, the costs incurre d in an effort to smoothly shift and the benefits that will accompany. BKK Mobile Oil is a health insurance company whose headquarters are located in the BKK mobile Celle with administration located in Hamburg. This company was founded on 1st

Effect of the Black Death in England on London's culture, population Essay

Effect of the Black Death in England on London's culture, population and economy between 1348 and about 1500 - Essay Example The manner in which the plague quickly spread is rather disheartening. The action of the Sicilians to close their Messina port necessitated the ships from the east to seek available port alongside the Mediterranean. As such, the plague quickly grew and spread into the nations where these plague harboring ships anchored. In this way, the plague was responsible for the demise of approximately one third’s of England’s population. In approximately four years, the plague had covered almost the entire world. This illustrates the grave situation that had been fashioned by the plague. As such, it is imperative to analyze the exact impact of this plague on England as a whole. The steady growth that had characterized England prior to the plague experienced a sudden turn. The extent of deaths that were being realized from the plague has a resounding impact on the religious, economic, social and political structures. The fact that the ships could not anchor in Messina was not enoug h grounds to explain the sporadic nature of the spread of the plague. In sourcing the answer to this question, the situation that existed in England prior to the incidence of the Black Death, has to be highlighted. The source of the plague was from the fleas that were preset in animals. This is especially the big black rats. As long as the animals were alive, the fleas stayed with their host. However, a problem arose when these animals died; and the fleas had nowhere to go. In their search for a new host, they tended to also attack humans. As such, the fact that the plague killed one third of the entire England population, it left a significantly large impact on the political, economic and religious structure of England. At the time of the plague, England had been fiercely catholic; as such it is imperative to outline the impact of the Black Plague on religion in England. The plague had its most catastrophic impact in the cities (Sloanb 45). This is based on the fact that the cities had been characterized by overcrowding. Another factor that aided in this unrestricted spread was the low standards of sanitation in the cities at the time. The relative quick period between infection and ultimate demise had a profound impact on the religious practices at the time. The period of the 14th century was a period of profound religious inclinations. England was largely catholic. As such, it was a convention that people would die with their last rights and having confessed their sins. However, this procedure could not be sustained given the vast number of deaths that were being recorded. This compelled the Pope Clement VI to give remission to all those deaths was a directly sourced from the Black Plague. This is because the clergy were unable to be at the bedside of everyone who died. The religious transformation allowed the dying to confess their sins to anyone at their bedside. So much was the need to have people at the bedside of the dying that people were also allowed to confess to women. This had previously been unacceptable in the catholic religion. However, given the nature of the situation, this had to be accepted. The reliance on the clergy hit low probabilities given the characteristic of the plague in attacking isolated populations exemplified by monasteries. It is no surprise that people thought that the plague was as a result

ICT Coursework Example | Topics and Well Written Essays - 2500 words

ICT - Coursework Example The system in question here is the enterprise resource system which comes in the form of three modules namely performance management, private customers’ management and corporate customers’ management. For this to happen, the study will review the situation the organization was before the change, the process of change in that given period of time. The change will be identified on different frameworks. The study also reviews the upcoming issues that arise from implementation of this system including the costs incurred, the personnel affected, and that benefits that will be reaped from such. In conclusion, the study directs the motives to favor the success of the implementation and who are involved in making such a project a success. In an effort to compete favorably in this highly intensive challenging and changing corporate and business environment, there is every need to embrace the only solution that will bring about smooth running of businesses in the course of those changes. The study as researched below clearly depicts how the introduction of ERP systems into BKK mobile oil has impacted the management ranging form performance to customers. The study is divided into three categories or parts. The first part will cover a detailed background of the company stating the origin and the products or services offered, the environment, both internal and external environment of the organization, the surrounding and the far end markets and the reasons behind the changes that led to the introduction of the system. The second part exposes the process of change and all the upcoming issues accompanying the changes, including any challenge faced. The last part focuses on the widespread of the technology, the costs incurre d in an effort to smoothly shift and the benefits that will accompany. BKK Mobile Oil is a health insurance company whose headquarters are located in the BKK mobile Celle with administration located in Hamburg. This company was founded on 1st

The following problems in the space provided Essay Example for Free

The following problems in the space provided Essay Answer the following questions and solve the following problems in the space provided. When you are done, save the file in the format flastname_Week_1_Problem_Set.docx, where flastname is your first initial and you last name, and submit it to the appropriate dropbox. Chapter 1 (page 19) 1. What is the most important difference between a corporation and all other organizational forms? Corporations has unlimited life time and limited liabilities and also has real entity and legal entity, because any stakeholder can sue against the corporation. Financing is very easy for investment in corporation. On the other hand, all other organizations have limited life span since it is directly owned by one person or partners and also have unlimited liabilities. Investment is very difficult since self-finance. 2. What does the phrase limited liability mean in a corporate context? Stakeholders liability is limited to the amount they invested in the corporations. Stockholders are not responsible for any encumbrances of the company specifically; they cannot be required to pay back any debts incurred by the firm. Therefore, anything that diminishes a property’s worth or makes it less useful or enjoyable; is not responsible by the owners in corporate context. 3. Which organizational forms give their owners limited liability? Corporations 4. What are the main advantages and disadvantages of organizing a firm as a corporation? Corporations are probably the dominant form of business organization in the United States. A corporation is a legal entity doing business, and is distinct from the individuals within the entity. Public corporations are owned by shareholders who elect a board of directors to oversee primary responsibilities. Along with standard, for-profit corporations, there are charitable, not-for-profit corporations. Advantages Unlimited commercial life. The corporation is an entity of its own and does not dissolve when ownership changes. Greater flexibility in raising capital through the sale of stock. Ease of transferring ownership by selling stock. Limited liability. This limited liability is probably the biggest advantage to organizing as a corporation. Individual owners in corporations have limits on their personal liability. Even if a corporation is sued for billions of dollars, individual shareholders liability is generally limited to the value of their own stock in the corporation. Disadvantages Regulatory restrictions. Corporations are typically more closely monitored by governmental agencies, including federal, state, and local. Complying with regulations can be costly. Higher organizational and operational costs. Corporations have to file articles of incorporation with the appropriate state authorities. These legal and clerical expenses, along with other recurring operational expenses, can contribute to budgetary challenges. Double taxation. The possibility of double taxation arises when companies declare and pay taxes on the net income of the corporation, which they pay through their corporate income tax returns. If the corporation also pays out dividends to individual shareholders, those shareholders must declare that dividend income as personal income and pay taxes at the individual income tax rates. Thus, the possibility of double taxation. 5. Explain the difference between an S corporation and a C corporation. The S corporation has the unique feature of passing its income through to its owners, so that the entity itself does not pay income taxes. The owners report the income on their tax returns, thereby avoiding the double taxation that arises in a regular C corporation, where the business is taxed on its income, and then the investors are taxed on the dividends they receive from the corporation. In addition, every shareholder of â€Å"S† corporation must be a United States resident or citizen. A C corporation or a partnership cannot be a shareholder, though estates and certain trusts and charities can be investors. In â€Å"S† corporation there can only be a single class of stock, which prevents preferential payments and voting privileges. Also there are  limited shareholders in S corporations which is not more than 75 but in C corporations there are unlimited shareholders.

Disney Corporation Losses EuroDisney Paris

Disney Corporation Losses EuroDisney Paris Cultural Euro Disney The word ‘management originated in America and ever since assumptions have been made about the universal acceptability and success of their business practices. There are a number of international ventures which have failed miserably due to Americans not considering the cultural aspects when entering into business in a new country. Euro Disney is a perfect example of the failure of American business processes in another country. The primary aim of this article is to explain how Euro Disney suffered the costs of cultural miscalculations. Geert Hofstedes work on culture has served as the theoretical basis of this article. His dimensions of culture have been used to explain differences in American and French cultures the problems that occurred at Euro Disney. American businesses make assumptions about the transferability of their business, management, marketing, economic and structural models of organizing which frequently fail to take into consideration cultural differences. An example of the consequences of such an approach to intercultural business practice can be found in the Disney Corporations recent European venture, now called Disneyland, Paris. Lack of cultural sensitivity and the negative infiltration strategy used by the Disney Corporation resulted in a great loss of time, money and reputation for which the corporation has only recently begun to compensate. It is the primary thesis of this article that the initial losses experienced by the Disney Corporation may have been prevented if only its representatives had known then what they know now: simply put, that organizations are not distinct, separate entities capable of functioning outside their physical, social and cultural environments. That insight, of course, calls for a different approach to international business, one which begins with the most basic aspect of human organizations, namely effective, meaningful, communicative interactions between people. As international business is becoming critically important in this world of globalization, so is the need to understand cultures, cross cultural psychology and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area. Yet, there is a lot of scope for further studies due to the gaps in the research. Today there are several models which help understand how people from different nations are expected to act; the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) The cultural dimensions by Geert Hofstede have served as the specific theoretical framework for this study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail. Simply this is the best there is. (Mead chapter 2: pg 51) With the advancements in communication and technology, the physical distance between countries is diminishing (Angur et al. , 1994; Jandt, 1995; Samovar and Potter, 1995). This physical distance is not the only thing that needs to be bridged in order to when practicing international commerce. Hofstedes dimensions reflect a nations value system. From further reading into this dissertation have tried to show how American business management tends to assume that they have the best business people that lead to them having the best business practices. While they may work very successfully in their or cultural setting, they do not work across borders. Importance of the study: Scope of the study: Why did you choose this topic? There are many studies that have been conducted in the area of cross cultural psychology, but none that have tried to connect the problems faced at Euro-Disney to Hofstedes dimensions. These dimensions have served as the specific theoretical framework for this study. Purpose, what are we trying to do These dimensions reflect a nations value system. Power distance and Uncertainty Avoidance affects how an organization is structured and how it functions. The two main problems that an organization can face are How to distribute power, and How to avoid uncertainty. Through this research, have tried to show how these two factors were taken for granted at Euro Disney. Furthermore, this research aims at studying the implications of the four dimensions on the working of MNCs and How will it help others and how can they use it for further research My work is a sincere effort to contribute to cultural literature. I hope it proves to be beneficial for further research studies. Overview of the study: Chapter 3 (Case of Euro Disney): This chapter describes all the stages of the research process in carrying out the present study. In particular this chapter gives a clear definition of the research method employed including sampling and data analysis. Chapter 2 (Literature review): This chapter will begin by outlining the existing literature on the concepts of brands, brand image, private brands and consumers perceptions toward private brands. Also in an attempt to meet the main research objective, the other areas (sub-objectives of this research study) such as  consumers attitudes preferences, brand loyalty, brand awareness toward private brands and positioning strategies of private brands have been rigorously discussed, which will provide full support to this research study. Chapter 4 (Discussion): This chapter discusses the results of the research, in particular, presenting statements made by informants with regards to themes that emerged from the transcripts. The chapter ends with a summary taking into account the exploratory nature of the research, and the importance of insight. Chapter 5 (Conclusion Recommendations): This chapter deals the conclusion of the present research study. It will be presented in light of research findings from Chapter 4. By referring to existing literature the discussion will highlight major findings in conjunction to identity development. At the end of the chapter, recommendations for further research will be given. Literature Review As Americans, the word â€Å"Euro† is believed to mean glamorous or exciting. For  Europeans it turned out to be a term they associated with business, currency, and  commerce. Renaming the park â€Å"Disneyland Paris† was a way of identifying it with one of the most romantic and exciting cities in the world (Eisner). Culture 500-700 Layers of culture 200 Cultural studies Cross cultural management 500-600 Importance of hrm in a cross cultural context International Business and importance of CCM Importance of culture in a international context 500 Theoretical background : Hofstedes diemsions of culture 1300 Case 1100 Reasons 1000 Discussion :using hotsedes dimensions explaining differences cross continents and cultures 2000 Conclusion 600-700 limitations of the study, limitations of hofsteds model American business leaders often assume that physical distance is the only gulf that needs to be bridged in international commerce. (473 pg1. last line) As a matter of fact bridging this gap is just one of the steps in international business. It is much more complicated and a number of factors need to be kept in mind. According to Adler (1986:13)in 473 it is the lack of academic interrogations by cultural scholars that has lead to ‘American parochialism Culture Culture is an umbrella word that encompasses a whole set of implicit, widely shared beliefs, traditions, values and expectations that characterize a particular group of people(Consumer behaviour in travel and tourism By Abraham Pizam, Yoel Mansfeld, p393). There are as many definitions of culture as there are people who have tried to define it. While some phrase it in terms of ‘metal programs others define it as the characteristics a person possesses. Hofstede (1994) defines culture as the collective programming of the mind which distinguishes the members of one group or category of people from another (p. 180). While according to Kroeber and Parsons, culture is transmitted and created content and patterns of values, ideas and other symbolically meaningful systems as factor in the shaping of human behaviour and the artifacts produced through behaviour(pdf 473 page 2) According to Schein culture is ‘A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way you perceive, think, and feel in relation to those problems. Organizational Culture Leadership by Edgar H Schein October 1996. According to Schein Culture exists at three levels, artifacts, exposed values and basic assumptions. Pizam (1993) also believes that there are levels of culture in the society. Firms and organizations are a part of the society/system and thus culture has an impact on them. Pizam argues that organizations are culture-bound, rather than being culture-free (Pizam, 1993: p. 219)-MMp2 Today there is growing importance of culture in cross border interactions. The role of human resources is very crucial as well. Effective human resource decisions and cultural sensitivity form two pillars for the success of an international business venture. The phrase ‘Cross cultural management was first coined by †¦in the year†¦. There are examples of companies who failed due to HRs ignorance and cultural miscalculations. Theoretical background:- Hofstedes Dimensions Cultural dimensions by halls,trompenars, hofstedes, globe study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail . Simply this is the best there is. ( Mead chapter 2: pg 51) As international business is becoming critically important in this world of globalization, so is the need to understand cultures and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area still there is a lot of scope for further studies due to gaps in research. Today there are several models which help understand how people from different nations are expected to act, the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) Hofstedes Dimensions of national culture- Power Distance Index (PDI): Large versus Small power distance The basis for this dimension is the fact that inequality exists at all levels and areas of the society. Inequality exists in areas such as wealth, social status, power and prestige. The word ‘power distance is taken from the work of Mulder (Reference hofstede p71). According to Mulders Power Distance Reduction theory, subordinated try to reduce the gap in power between them and their superiors. On the other hand the superiors try to maintain or increase the power distance. The PDI norm deals with the desirability or undesirability of dependence versus independence in society (Hofstede p. 93). Power distance is described as the degree to which there is unequal distribution of power in a society. This is accepted by the members of a society, organizations and nations which are less or more powerful. Behaviour of members of such institution is affected by the degree of power they posses. A high power distance index is characterized by hierarchical orders, close supervision, autocratic decision making and unequal distribution of power. Everybody has a place in the system which needs no clarification or justification. According to Hofstedes dimensions, Malaysia has the highest score on power distance (104) thus implying that the management would use a top-down information flow and there would be autocratic and paternalistic decision making. In a low PDI society, subordinates with the senior management together make decisions and have strong work ethics. It is characterised by equal distribution of power. Sweden is low on PDI (31)Individualism versus Collectivism (IDV) It deals with how members of a society view themselves compared to the rest of the society and is measured from completely collective (0) to completely individualistic (100). Individualism stands for a preference for a loosely knit social framework in society wherein individuals are supposed to take care of themselves and their immediate families only. Collectivism, on the other hand, stands for a preference for a tightly knit social framework in which individuals can expect their relatives, clan, or other in-group to look after them in exchange for unquestioning loyalty (it will be clear that the word collectivism is not used here to describe any particular political system). Hofstedes own definition is:Individualism pertains to societies in which the ties between the individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. Collectivism as its opposite pertains to societies in which people from birth onward are integrated into strong, cohesive in-groups, which throughout peoples lifetimes continue to protect them in exchange for unquestioning loyalty. † Hofstede Hofstede, 2005, p. 76 The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among individuals: an extremely fundamental issue, regarding all societies in the world. It relates to peoples self-concept: T or we Thus, typical traits of countries scoring high on individualism is a frequent use of the word I (in comparison to emitting it, like in Spanish), tendency to live in small households and the expectation on people to have personal opinions on most matters. The three highest scoring countries in the original study were USA (91), Australia (90) and Great Britain (89) whereas the lowest scoring countries were Guatemala (6), Ecuador (8) and Panama (11) (Hofstede Hofstede, 2005, pp. 78-79). Masculinity (MAS) versus Femininity Masculinity stands for a preference in society for achievement, heroism,assertiveness, and material success. Its opposite, Femininity, stands for a preference for relationships, modesty, caring for the weak, and the quality of life. Hofstedes definition goes as follows; â€Å"A society is called masculine when emotional gender roles are clearly distinct: men are supposed to be assertive, tough, and focused on material success, whereas women are supposed to be more modest, tender, and concerned with the quality of life. A society is called feminine when emotional gender roles overlap; both men and women are supposed to be modest, tender, and concerned with the quality of life. †Hofstede Hofstede, 2005, p. 120 Masculinity versus Femininity (MAS) is somewhat unluckily named, since the name tends to give people associations with highly political matters although the dimension doesnt deal with those. A better name might have been Gender role stability, since this is what the dimension actually deals with. This fundamental issue addressed by this dimension is the way in which a society allocates social (as opposed to biological) roles to the sexes. Some societies strive for maximum social differentiation between the sexes. The norm is then that men are given the more outgoing, assertive roles and women the caring, nurturing roles. As in all societies most institutions are populated by men. Such maximum-social-differentiation societies will permeate their institutions with an assertive mentality. Such societies become performance societies evident even from the values of their women. these societies are referred to as masculine. (In the English language, male and female are used for the biological distinctions between the sexes; masculine and feminine for the social distinction. A man can be feminine, but he cannot be female. ) Other societies strive for minimal social differentiation between the sexes. This means that some women can take assertive roles if they want to but especially that some men can take relationship-oriented, modest, caring roles if they want to. Even in these societies, most institutions are populated by men (maybe slightly less than in masculine societies). The minimum-social-differentiation societies in comparison with their opposite, the maximum-social-differentiation societies, will permeate their institutions with a caring, quality-of-life orientated mentality. Such societies become welfare societies in which caring for all members, even the weakest, is an important goat for men as well as women. such societies are referred to as feminine. Masculine and feminine are relative qualifications: they express the relative frequency of values which in principle are present in both types of societies. The fact that even modern societies can be differentiated on the basis of the way they allocate their social sex role is not surprising in the light of anthropological research on non-literate, traditional societies in which the social sex role allocation is always one of the essential variables. Like the Individualism-Collectivism dimension, the Masculinity-Femininity dimension relates to peoples self-concept: who am l and what is my task in life? MAS is the only dimension where there are systematic differences between the biological genders in how they answer. The difference is correlated with two factors; age (older people tend to score more on the feminine side) and how masculine the country is overall (in feminine cultures both genders tend to score equally, whereas men score much higher than women in masculine cultures) (Hofstede Hofstede, 2005). Masculinity is represented by the high end of the scale. The three highest scoring countries in the original study were Japan (95), Austria (79) and Venezuela (73) whereas the lowest scoring countries were Sweden (5), Norway (8) and the Netherlands (14). (Hofstede Hofstede, 2005, pp. 120-121). Uncertainty Avoidance Index (UAI) Uncertainty Avoidance is the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. This feeling leads them to beliefs promising certainty and to maintaining institutions protecting conformity. Strong Uncertainty Avoidance societies maintain rigid codes of belief and behaviour and are intolerant towards deviant persons and ideas. They try to minimize the possibility of unstructured situations (situations that are novel, unknown, surprising, and different from usual) by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; there can only be one Truth and we have it. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. Weak Uncertainty Avoidance societies maintain a more relaxed atmosphere in which practice counts more than principles and deviance is more easily tolerated. They are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions The UAI deals with how people within a given culture handle anxiety. It needs to be stressed that UAI is not the same as risk avoidance risk is focused on something specific whereas UAI deals with the unspecific general. The definition of UAI is â€Å"the extent to which the members of a culture feel threatened by ambiguous or unknown situations† (Hofstede Hofstede, 2005, p. 167). The fundamental issue addressed by this dimension is how a society reacts on the fact that time only runs one way and that the future is unknown: whether it tries to control the future or to let it happen. Like Power Distance, Uncertainty Avoidance has consequences for the way people build their institutions and organizations. Typical of countries with high UAI is a need for written and unwritten rules. The three highest scoring countries in the original study were Greece (112), Portugal (104) and Guatemala (101) whereas the lowest scoring countries were Singapore (8), Jamaica (13) and Denmark (23) (Hofstede Hofstede, 2005). Long-Term Orientation (LTO) versus Short-Term Orientation This fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars. It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting ones face. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B. C. ; however, the dimension also applies to countries without a Confucian heritage. The dimension was defined by Hofstede as:â€Å" Long-term orientation (LTO) stands for the fostering of virtues oriented toward future rewards in particular, perseverance and thrift. Its opposite pole, short-term orientation, stands for, the fostering of virtues related to the past and present in particular, respect for tradition, preservation of â€Å"face†, and fulfilling social obligations. † Hofstede Hofstede, 2005, p. 210 Cultures that score high on LTO tend to have so called Confucian values and not surprisingly the three highest scoring countries in the Bond-Hofstede study were China (118), Hong Kong (96) and Taiwan (87). The lowest scoring countries were Pakistan (0), Nigeria (16) and the Philippines (19) (Hofstede Hofstede, 2005). The case of Euro Disney Its first of Walt Disneys theme park, Disneyland, opened in Anaheim, California, in 1955. The Anaheim Park was an instantaneous success. The success story repeated itself with the opening of the theme park in Florida in 1970s, and with Tokyo Disneyland in Japan in 1983. Japans success made the corporates believe that they knew everything about opening a theme park in another country and making it a success. So, in 1992, they turned to Paris, the self-proclaimed capital of European high culture and style. Paris was chosen out of 200 locations around the world because of its demographics and the subsidies Walt Disney was offered by the French government. The Greater Paris area  was a high-density population zone (over 10 million) with people who had a relatively high level of disposable income. It also has the ability to attract substantial number of tourists. There was sufficient land available to meet the demand of the park and necessary supply of water and electricity was economical. The French government was very enthusiastic about getting Disney to Paris because they believed that the project would create 30,000 French jobs. They also gave the company more than $1 billion in various incentives. The Walt Disney had tasted nothing but success until 1992. From its very inception, Euro-Disney faced a number of problems. First was the allegation that Euro-Disney was an assault on the French culture. The cause: lack of cultural sensitivity. People looked at it as a symbol of American clichà ©s. The French framers even blocked the entrance with their tractors on the day of its opening. It was evident that the human resource department had done everything possible to ignore the aspects of cultural awareness and had misunderstood the French laws. They overlooked the traditions and habits of the French people when strategizing the park and how it would operate. The ethnocentric recruiting practice was one of their biggest mistakes. If a company follows ethnocentric hiring practices, the employees of a multinational company who are from the home country will be given preference. Following this, Euro-Disney filled all important positions with employees from the home America. The chairman of Euro Disney was an American who was said to have strong ties with France. What they did not realize was the fact that because he had strong ties with France did not mean he thought like the French. Because of this, they went on to implement Euro-Disney without much consideration to local culture. They filed to credit the local employees for their contribution to the initial planning process. Recognizing performance is the basis for building an affinity to the workplace and a sense of belonging. When operating in a culturally different environment, it is important that a company ‘act globally, but think locally. This was Disneys biggest mistake. They refused to acknowledge the fact that Europe and USA were both ‘Western cultures, but starkly different in their cultures. The theme parks in America did not serve any alcohol, but for the French, serving a glass of wine with lunch was a given. While the French culture is feminine in nature, the American is Masculine. Disney assumed that Europeans would not take breakfast and so they downsized the operation, but surprisingly Europeans did want breakfast. More surprising was the fact that did not want the typical French breakfast. They wanted bacon and eggs! Another big problem was the while Disney was successful in hitting the planned 9 million visitors a year mark, the visitors didnt stay for as long as expected. Most stayed for a day or two as opposed to the four to five days that Disney had hoped for. Europeans thought of theme parks as a full day excursion and not as a weekend destination. The company had spent billions of dollars building the luxurious hotels but because people opted for day excursions, the occupancy levels at the hotels were always low. Because of this, Euro-Disneyland had cumulative losses of $2 billion at the end of 1994[1]. Almost everything that Walt Disney had projected for Euro-Disney was the complete opposite of the reality in Europe. A puzzle of errors: miscalculating everything! Here are the factors that led to the downfall of Euro-Disney from the very start. I have discussed these in detail as we move further into the dissertation. Still beset by high costs and low attendances, Euro Disney will find it hard to hit its target of breakeven by the end of September 1996. Costs in the year were reduced by FF 500m by introducing more flexible labour agreements (more part-timers, increased job sharing and the use of more students in the peak season) as well as outsourcing contracts in the hotel operation. But the company admits that the lions share of cost reductions has now been realized. Now it hopes attendances are rising. . . Getting people to spend more once they are at the park might be more difficult. Euro Disney is pinning its hopes on economic recovery in Europe. Itll have to start paying interest, management fees and royalties again in five years time. Management will not say whether itll be able to cope then. 1 â€Å"Euro Disney,† Financial Times Lex column, 30 October 1996(14ED) 1. Miscalculation of drinking habits. Misunderstanding French drinking habits was a serious problem faced by Euro Disney. The management decided to continue with their policy of not serving alcohol in their theme park. Though it worked well in other places but the same did not hold true for Euro Disney. It rather proved to be disastrous because a French meal is incomplete without a wine. Wine is an essential part of the French Culture and is famous all over the world. This miscalculation became a cause of astonishment and consequently the company had to change its policy and serve alcohol. 2. Misunderstanding of breakfast and food norms. Disneys fault of ignoring the cultural differences in food made them commit another blunder. Disney believed that like Americans French would also prefer snacks and hence they downsized their restaurants. This proved to be a wrong decision because French preferred to sit down and eat complete meals rather than carrying away snacks in their hand like Americans. In fact, the data shows that they were trying to serve 2,500 breakfasts in a 350-seat restaurant at some of the hotels. Further, guests wanted bacon and eggs rather than just coffee and croissants (Burgoyne, 1995). This difference between the companys thinking and the actual French culture lead to long lines in front of the restaurants and on top of it when French were denied wine it complicated the matter even further and on the whole French did not have a pleasant â€Å"Disney experience†. 3. Misunderstanding of vacation habits. The Walt Disneys thinking of Americanize European habits put them into another trouble. The company miscalculated the vacation time because the Europeans preferred few longer holidays in comparison with the Americans who took several short breaks. So the companys theory of Americanizing brought loss to them. 4. Miscalculation of per-capita spending. Insufficient market research lead to miscalculation of the per capita spending by the visitors at the park. While the Americans and Japanese who never left the park empty handed, the Europeans did. The European visitors wanted to spend more time on the rides rather than shopping for food and souvenirs which resulted in lower expected revenue. As a matter of Fact spending was about 12% less than predicted. [ ] 5. Miscalculation of transportation preferences. There was a big miscalculation in the transport preferences which was again due to the non- understanding of the differences in the American and the European culture. While availability of boats, trams and trains proved to be beneficial  to carry visitors in America from their hotels to the park but with the Europeans this was not the case. Most of the Europeans preferred to walk . Also, as per the calculation it was assumed that most of the Europeans would travel by their own vehicles and hence a lot of parking space was allotted for the cars. Whereas most of the Europeans came by buses and bicycles and the facilities for the bus drivers to park their buses and the rest came out be inadequate and as a result the company was forced to reduce the space for parking lots and provide more space for the buses and the bicycles. 6. Misunderstanding of French labor laws. 7. Violation of French labor law. 8. Miscalculation of risk factor 9. Incorrect global staffing policies and hr orientations :Ethnocentric and polycentric 2. Misunderstanding French traditions and habits: celebrating Halloween instead of French festivals. 3. Nationalistic sentiments of  French people: Change in name from Euro Disney to Disneyland Paris 4. Staffing and training problems 5. Rigid Disney dress code 6. Operational errors 7. Labour costs 8. Labour disputes 9. communication problems 10. cultural operational issues Power distance  · Incorrect global staffing policies and hr orientations: Ethnocentric and polycentric The French were confused when Disney appointed mostly American-born managers into the front-line supervisory positions at Euro Disneyland many of whom were not fluent in the French language. Individualism  · Rigid Disney dress code  · threatening highly individualistic French cultural traditions Individualism is the cultural dimension that measures to what extent people to look after themselves and their immediate family members only Americas individualism score of 91 is the highest in the world. Frances score of 71 is also high, 65% more than t Disney Corporation Losses EuroDisney Paris Disney Corporation Losses EuroDisney Paris Cultural Euro Disney The word ‘management originated in America and ever since assumptions have been made about the universal acceptability and success of their business practices. There are a number of international ventures which have failed miserably due to Americans not considering the cultural aspects when entering into business in a new country. Euro Disney is a perfect example of the failure of American business processes in another country. The primary aim of this article is to explain how Euro Disney suffered the costs of cultural miscalculations. Geert Hofstedes work on culture has served as the theoretical basis of this article. His dimensions of culture have been used to explain differences in American and French cultures the problems that occurred at Euro Disney. American businesses make assumptions about the transferability of their business, management, marketing, economic and structural models of organizing which frequently fail to take into consideration cultural differences. An example of the consequences of such an approach to intercultural business practice can be found in the Disney Corporations recent European venture, now called Disneyland, Paris. Lack of cultural sensitivity and the negative infiltration strategy used by the Disney Corporation resulted in a great loss of time, money and reputation for which the corporation has only recently begun to compensate. It is the primary thesis of this article that the initial losses experienced by the Disney Corporation may have been prevented if only its representatives had known then what they know now: simply put, that organizations are not distinct, separate entities capable of functioning outside their physical, social and cultural environments. That insight, of course, calls for a different approach to international business, one which begins with the most basic aspect of human organizations, namely effective, meaningful, communicative interactions between people. As international business is becoming critically important in this world of globalization, so is the need to understand cultures, cross cultural psychology and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area. Yet, there is a lot of scope for further studies due to the gaps in the research. Today there are several models which help understand how people from different nations are expected to act; the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) The cultural dimensions by Geert Hofstede have served as the specific theoretical framework for this study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail. Simply this is the best there is. (Mead chapter 2: pg 51) With the advancements in communication and technology, the physical distance between countries is diminishing (Angur et al. , 1994; Jandt, 1995; Samovar and Potter, 1995). This physical distance is not the only thing that needs to be bridged in order to when practicing international commerce. Hofstedes dimensions reflect a nations value system. From further reading into this dissertation have tried to show how American business management tends to assume that they have the best business people that lead to them having the best business practices. While they may work very successfully in their or cultural setting, they do not work across borders. Importance of the study: Scope of the study: Why did you choose this topic? There are many studies that have been conducted in the area of cross cultural psychology, but none that have tried to connect the problems faced at Euro-Disney to Hofstedes dimensions. These dimensions have served as the specific theoretical framework for this study. Purpose, what are we trying to do These dimensions reflect a nations value system. Power distance and Uncertainty Avoidance affects how an organization is structured and how it functions. The two main problems that an organization can face are How to distribute power, and How to avoid uncertainty. Through this research, have tried to show how these two factors were taken for granted at Euro Disney. Furthermore, this research aims at studying the implications of the four dimensions on the working of MNCs and How will it help others and how can they use it for further research My work is a sincere effort to contribute to cultural literature. I hope it proves to be beneficial for further research studies. Overview of the study: Chapter 3 (Case of Euro Disney): This chapter describes all the stages of the research process in carrying out the present study. In particular this chapter gives a clear definition of the research method employed including sampling and data analysis. Chapter 2 (Literature review): This chapter will begin by outlining the existing literature on the concepts of brands, brand image, private brands and consumers perceptions toward private brands. Also in an attempt to meet the main research objective, the other areas (sub-objectives of this research study) such as  consumers attitudes preferences, brand loyalty, brand awareness toward private brands and positioning strategies of private brands have been rigorously discussed, which will provide full support to this research study. Chapter 4 (Discussion): This chapter discusses the results of the research, in particular, presenting statements made by informants with regards to themes that emerged from the transcripts. The chapter ends with a summary taking into account the exploratory nature of the research, and the importance of insight. Chapter 5 (Conclusion Recommendations): This chapter deals the conclusion of the present research study. It will be presented in light of research findings from Chapter 4. By referring to existing literature the discussion will highlight major findings in conjunction to identity development. At the end of the chapter, recommendations for further research will be given. Literature Review As Americans, the word â€Å"Euro† is believed to mean glamorous or exciting. For  Europeans it turned out to be a term they associated with business, currency, and  commerce. Renaming the park â€Å"Disneyland Paris† was a way of identifying it with one of the most romantic and exciting cities in the world (Eisner). Culture 500-700 Layers of culture 200 Cultural studies Cross cultural management 500-600 Importance of hrm in a cross cultural context International Business and importance of CCM Importance of culture in a international context 500 Theoretical background : Hofstedes diemsions of culture 1300 Case 1100 Reasons 1000 Discussion :using hotsedes dimensions explaining differences cross continents and cultures 2000 Conclusion 600-700 limitations of the study, limitations of hofsteds model American business leaders often assume that physical distance is the only gulf that needs to be bridged in international commerce. (473 pg1. last line) As a matter of fact bridging this gap is just one of the steps in international business. It is much more complicated and a number of factors need to be kept in mind. According to Adler (1986:13)in 473 it is the lack of academic interrogations by cultural scholars that has lead to ‘American parochialism Culture Culture is an umbrella word that encompasses a whole set of implicit, widely shared beliefs, traditions, values and expectations that characterize a particular group of people(Consumer behaviour in travel and tourism By Abraham Pizam, Yoel Mansfeld, p393). There are as many definitions of culture as there are people who have tried to define it. While some phrase it in terms of ‘metal programs others define it as the characteristics a person possesses. Hofstede (1994) defines culture as the collective programming of the mind which distinguishes the members of one group or category of people from another (p. 180). While according to Kroeber and Parsons, culture is transmitted and created content and patterns of values, ideas and other symbolically meaningful systems as factor in the shaping of human behaviour and the artifacts produced through behaviour(pdf 473 page 2) According to Schein culture is ‘A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way you perceive, think, and feel in relation to those problems. Organizational Culture Leadership by Edgar H Schein October 1996. According to Schein Culture exists at three levels, artifacts, exposed values and basic assumptions. Pizam (1993) also believes that there are levels of culture in the society. Firms and organizations are a part of the society/system and thus culture has an impact on them. Pizam argues that organizations are culture-bound, rather than being culture-free (Pizam, 1993: p. 219)-MMp2 Today there is growing importance of culture in cross border interactions. The role of human resources is very crucial as well. Effective human resource decisions and cultural sensitivity form two pillars for the success of an international business venture. The phrase ‘Cross cultural management was first coined by †¦in the year†¦. There are examples of companies who failed due to HRs ignorance and cultural miscalculations. Theoretical background:- Hofstedes Dimensions Cultural dimensions by halls,trompenars, hofstedes, globe study. Although there are many criticisms to the Hofsteds model and his dimensions yet there is no other study that compares so many other national cultures in so much detail . Simply this is the best there is. ( Mead chapter 2: pg 51) As international business is becoming critically important in this world of globalization, so is the need to understand cultures and people across nations. There is a lot of focus on cultural studies and plenty of research is done in this area still there is a lot of scope for further studies due to gaps in research. Today there are several models which help understand how people from different nations are expected to act, the one by Geert Hofstede has become the most influential (Hong, Zhang Stump 2007, p. 60) Hofstedes Dimensions of national culture- Power Distance Index (PDI): Large versus Small power distance The basis for this dimension is the fact that inequality exists at all levels and areas of the society. Inequality exists in areas such as wealth, social status, power and prestige. The word ‘power distance is taken from the work of Mulder (Reference hofstede p71). According to Mulders Power Distance Reduction theory, subordinated try to reduce the gap in power between them and their superiors. On the other hand the superiors try to maintain or increase the power distance. The PDI norm deals with the desirability or undesirability of dependence versus independence in society (Hofstede p. 93). Power distance is described as the degree to which there is unequal distribution of power in a society. This is accepted by the members of a society, organizations and nations which are less or more powerful. Behaviour of members of such institution is affected by the degree of power they posses. A high power distance index is characterized by hierarchical orders, close supervision, autocratic decision making and unequal distribution of power. Everybody has a place in the system which needs no clarification or justification. According to Hofstedes dimensions, Malaysia has the highest score on power distance (104) thus implying that the management would use a top-down information flow and there would be autocratic and paternalistic decision making. In a low PDI society, subordinates with the senior management together make decisions and have strong work ethics. It is characterised by equal distribution of power. Sweden is low on PDI (31)Individualism versus Collectivism (IDV) It deals with how members of a society view themselves compared to the rest of the society and is measured from completely collective (0) to completely individualistic (100). Individualism stands for a preference for a loosely knit social framework in society wherein individuals are supposed to take care of themselves and their immediate families only. Collectivism, on the other hand, stands for a preference for a tightly knit social framework in which individuals can expect their relatives, clan, or other in-group to look after them in exchange for unquestioning loyalty (it will be clear that the word collectivism is not used here to describe any particular political system). Hofstedes own definition is:Individualism pertains to societies in which the ties between the individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. Collectivism as its opposite pertains to societies in which people from birth onward are integrated into strong, cohesive in-groups, which throughout peoples lifetimes continue to protect them in exchange for unquestioning loyalty. † Hofstede Hofstede, 2005, p. 76 The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among individuals: an extremely fundamental issue, regarding all societies in the world. It relates to peoples self-concept: T or we Thus, typical traits of countries scoring high on individualism is a frequent use of the word I (in comparison to emitting it, like in Spanish), tendency to live in small households and the expectation on people to have personal opinions on most matters. The three highest scoring countries in the original study were USA (91), Australia (90) and Great Britain (89) whereas the lowest scoring countries were Guatemala (6), Ecuador (8) and Panama (11) (Hofstede Hofstede, 2005, pp. 78-79). Masculinity (MAS) versus Femininity Masculinity stands for a preference in society for achievement, heroism,assertiveness, and material success. Its opposite, Femininity, stands for a preference for relationships, modesty, caring for the weak, and the quality of life. Hofstedes definition goes as follows; â€Å"A society is called masculine when emotional gender roles are clearly distinct: men are supposed to be assertive, tough, and focused on material success, whereas women are supposed to be more modest, tender, and concerned with the quality of life. A society is called feminine when emotional gender roles overlap; both men and women are supposed to be modest, tender, and concerned with the quality of life. †Hofstede Hofstede, 2005, p. 120 Masculinity versus Femininity (MAS) is somewhat unluckily named, since the name tends to give people associations with highly political matters although the dimension doesnt deal with those. A better name might have been Gender role stability, since this is what the dimension actually deals with. This fundamental issue addressed by this dimension is the way in which a society allocates social (as opposed to biological) roles to the sexes. Some societies strive for maximum social differentiation between the sexes. The norm is then that men are given the more outgoing, assertive roles and women the caring, nurturing roles. As in all societies most institutions are populated by men. Such maximum-social-differentiation societies will permeate their institutions with an assertive mentality. Such societies become performance societies evident even from the values of their women. these societies are referred to as masculine. (In the English language, male and female are used for the biological distinctions between the sexes; masculine and feminine for the social distinction. A man can be feminine, but he cannot be female. ) Other societies strive for minimal social differentiation between the sexes. This means that some women can take assertive roles if they want to but especially that some men can take relationship-oriented, modest, caring roles if they want to. Even in these societies, most institutions are populated by men (maybe slightly less than in masculine societies). The minimum-social-differentiation societies in comparison with their opposite, the maximum-social-differentiation societies, will permeate their institutions with a caring, quality-of-life orientated mentality. Such societies become welfare societies in which caring for all members, even the weakest, is an important goat for men as well as women. such societies are referred to as feminine. Masculine and feminine are relative qualifications: they express the relative frequency of values which in principle are present in both types of societies. The fact that even modern societies can be differentiated on the basis of the way they allocate their social sex role is not surprising in the light of anthropological research on non-literate, traditional societies in which the social sex role allocation is always one of the essential variables. Like the Individualism-Collectivism dimension, the Masculinity-Femininity dimension relates to peoples self-concept: who am l and what is my task in life? MAS is the only dimension where there are systematic differences between the biological genders in how they answer. The difference is correlated with two factors; age (older people tend to score more on the feminine side) and how masculine the country is overall (in feminine cultures both genders tend to score equally, whereas men score much higher than women in masculine cultures) (Hofstede Hofstede, 2005). Masculinity is represented by the high end of the scale. The three highest scoring countries in the original study were Japan (95), Austria (79) and Venezuela (73) whereas the lowest scoring countries were Sweden (5), Norway (8) and the Netherlands (14). (Hofstede Hofstede, 2005, pp. 120-121). Uncertainty Avoidance Index (UAI) Uncertainty Avoidance is the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. This feeling leads them to beliefs promising certainty and to maintaining institutions protecting conformity. Strong Uncertainty Avoidance societies maintain rigid codes of belief and behaviour and are intolerant towards deviant persons and ideas. They try to minimize the possibility of unstructured situations (situations that are novel, unknown, surprising, and different from usual) by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; there can only be one Truth and we have it. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. Weak Uncertainty Avoidance societies maintain a more relaxed atmosphere in which practice counts more than principles and deviance is more easily tolerated. They are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions The UAI deals with how people within a given culture handle anxiety. It needs to be stressed that UAI is not the same as risk avoidance risk is focused on something specific whereas UAI deals with the unspecific general. The definition of UAI is â€Å"the extent to which the members of a culture feel threatened by ambiguous or unknown situations† (Hofstede Hofstede, 2005, p. 167). The fundamental issue addressed by this dimension is how a society reacts on the fact that time only runs one way and that the future is unknown: whether it tries to control the future or to let it happen. Like Power Distance, Uncertainty Avoidance has consequences for the way people build their institutions and organizations. Typical of countries with high UAI is a need for written and unwritten rules. The three highest scoring countries in the original study were Greece (112), Portugal (104) and Guatemala (101) whereas the lowest scoring countries were Singapore (8), Jamaica (13) and Denmark (23) (Hofstede Hofstede, 2005). Long-Term Orientation (LTO) versus Short-Term Orientation This fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars. It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting ones face. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B. C. ; however, the dimension also applies to countries without a Confucian heritage. The dimension was defined by Hofstede as:â€Å" Long-term orientation (LTO) stands for the fostering of virtues oriented toward future rewards in particular, perseverance and thrift. Its opposite pole, short-term orientation, stands for, the fostering of virtues related to the past and present in particular, respect for tradition, preservation of â€Å"face†, and fulfilling social obligations. † Hofstede Hofstede, 2005, p. 210 Cultures that score high on LTO tend to have so called Confucian values and not surprisingly the three highest scoring countries in the Bond-Hofstede study were China (118), Hong Kong (96) and Taiwan (87). The lowest scoring countries were Pakistan (0), Nigeria (16) and the Philippines (19) (Hofstede Hofstede, 2005). The case of Euro Disney Its first of Walt Disneys theme park, Disneyland, opened in Anaheim, California, in 1955. The Anaheim Park was an instantaneous success. The success story repeated itself with the opening of the theme park in Florida in 1970s, and with Tokyo Disneyland in Japan in 1983. Japans success made the corporates believe that they knew everything about opening a theme park in another country and making it a success. So, in 1992, they turned to Paris, the self-proclaimed capital of European high culture and style. Paris was chosen out of 200 locations around the world because of its demographics and the subsidies Walt Disney was offered by the French government. The Greater Paris area  was a high-density population zone (over 10 million) with people who had a relatively high level of disposable income. It also has the ability to attract substantial number of tourists. There was sufficient land available to meet the demand of the park and necessary supply of water and electricity was economical. The French government was very enthusiastic about getting Disney to Paris because they believed that the project would create 30,000 French jobs. They also gave the company more than $1 billion in various incentives. The Walt Disney had tasted nothing but success until 1992. From its very inception, Euro-Disney faced a number of problems. First was the allegation that Euro-Disney was an assault on the French culture. The cause: lack of cultural sensitivity. People looked at it as a symbol of American clichà ©s. The French framers even blocked the entrance with their tractors on the day of its opening. It was evident that the human resource department had done everything possible to ignore the aspects of cultural awareness and had misunderstood the French laws. They overlooked the traditions and habits of the French people when strategizing the park and how it would operate. The ethnocentric recruiting practice was one of their biggest mistakes. If a company follows ethnocentric hiring practices, the employees of a multinational company who are from the home country will be given preference. Following this, Euro-Disney filled all important positions with employees from the home America. The chairman of Euro Disney was an American who was said to have strong ties with France. What they did not realize was the fact that because he had strong ties with France did not mean he thought like the French. Because of this, they went on to implement Euro-Disney without much consideration to local culture. They filed to credit the local employees for their contribution to the initial planning process. Recognizing performance is the basis for building an affinity to the workplace and a sense of belonging. When operating in a culturally different environment, it is important that a company ‘act globally, but think locally. This was Disneys biggest mistake. They refused to acknowledge the fact that Europe and USA were both ‘Western cultures, but starkly different in their cultures. The theme parks in America did not serve any alcohol, but for the French, serving a glass of wine with lunch was a given. While the French culture is feminine in nature, the American is Masculine. Disney assumed that Europeans would not take breakfast and so they downsized the operation, but surprisingly Europeans did want breakfast. More surprising was the fact that did not want the typical French breakfast. They wanted bacon and eggs! Another big problem was the while Disney was successful in hitting the planned 9 million visitors a year mark, the visitors didnt stay for as long as expected. Most stayed for a day or two as opposed to the four to five days that Disney had hoped for. Europeans thought of theme parks as a full day excursion and not as a weekend destination. The company had spent billions of dollars building the luxurious hotels but because people opted for day excursions, the occupancy levels at the hotels were always low. Because of this, Euro-Disneyland had cumulative losses of $2 billion at the end of 1994[1]. Almost everything that Walt Disney had projected for Euro-Disney was the complete opposite of the reality in Europe. A puzzle of errors: miscalculating everything! Here are the factors that led to the downfall of Euro-Disney from the very start. I have discussed these in detail as we move further into the dissertation. Still beset by high costs and low attendances, Euro Disney will find it hard to hit its target of breakeven by the end of September 1996. Costs in the year were reduced by FF 500m by introducing more flexible labour agreements (more part-timers, increased job sharing and the use of more students in the peak season) as well as outsourcing contracts in the hotel operation. But the company admits that the lions share of cost reductions has now been realized. Now it hopes attendances are rising. . . Getting people to spend more once they are at the park might be more difficult. Euro Disney is pinning its hopes on economic recovery in Europe. Itll have to start paying interest, management fees and royalties again in five years time. Management will not say whether itll be able to cope then. 1 â€Å"Euro Disney,† Financial Times Lex column, 30 October 1996(14ED) 1. Miscalculation of drinking habits. Misunderstanding French drinking habits was a serious problem faced by Euro Disney. The management decided to continue with their policy of not serving alcohol in their theme park. Though it worked well in other places but the same did not hold true for Euro Disney. It rather proved to be disastrous because a French meal is incomplete without a wine. Wine is an essential part of the French Culture and is famous all over the world. This miscalculation became a cause of astonishment and consequently the company had to change its policy and serve alcohol. 2. Misunderstanding of breakfast and food norms. Disneys fault of ignoring the cultural differences in food made them commit another blunder. Disney believed that like Americans French would also prefer snacks and hence they downsized their restaurants. This proved to be a wrong decision because French preferred to sit down and eat complete meals rather than carrying away snacks in their hand like Americans. In fact, the data shows that they were trying to serve 2,500 breakfasts in a 350-seat restaurant at some of the hotels. Further, guests wanted bacon and eggs rather than just coffee and croissants (Burgoyne, 1995). This difference between the companys thinking and the actual French culture lead to long lines in front of the restaurants and on top of it when French were denied wine it complicated the matter even further and on the whole French did not have a pleasant â€Å"Disney experience†. 3. Misunderstanding of vacation habits. The Walt Disneys thinking of Americanize European habits put them into another trouble. The company miscalculated the vacation time because the Europeans preferred few longer holidays in comparison with the Americans who took several short breaks. So the companys theory of Americanizing brought loss to them. 4. Miscalculation of per-capita spending. Insufficient market research lead to miscalculation of the per capita spending by the visitors at the park. While the Americans and Japanese who never left the park empty handed, the Europeans did. The European visitors wanted to spend more time on the rides rather than shopping for food and souvenirs which resulted in lower expected revenue. As a matter of Fact spending was about 12% less than predicted. [ ] 5. Miscalculation of transportation preferences. There was a big miscalculation in the transport preferences which was again due to the non- understanding of the differences in the American and the European culture. While availability of boats, trams and trains proved to be beneficial  to carry visitors in America from their hotels to the park but with the Europeans this was not the case. Most of the Europeans preferred to walk . Also, as per the calculation it was assumed that most of the Europeans would travel by their own vehicles and hence a lot of parking space was allotted for the cars. Whereas most of the Europeans came by buses and bicycles and the facilities for the bus drivers to park their buses and the rest came out be inadequate and as a result the company was forced to reduce the space for parking lots and provide more space for the buses and the bicycles. 6. Misunderstanding of French labor laws. 7. Violation of French labor law. 8. Miscalculation of risk factor 9. Incorrect global staffing policies and hr orientations :Ethnocentric and polycentric 2. Misunderstanding French traditions and habits: celebrating Halloween instead of French festivals. 3. Nationalistic sentiments of  French people: Change in name from Euro Disney to Disneyland Paris 4. Staffing and training problems 5. Rigid Disney dress code 6. Operational errors 7. Labour costs 8. Labour disputes 9. communication problems 10. cultural operational issues Power distance  · Incorrect global staffing policies and hr orientations: Ethnocentric and polycentric The French were confused when Disney appointed mostly American-born managers into the front-line supervisory positions at Euro Disneyland many of whom were not fluent in the French language. Individualism  · Rigid Disney dress code  · threatening highly individualistic French cultural traditions Individualism is the cultural dimension that measures to what extent people to look after themselves and their immediate family members only Americas individualism score of 91 is the highest in the world. Frances score of 71 is also high, 65% more than t